Building Deeper Connections With Your Consumer Base Through Packaging

Building relationships with your customers can help them feel more connected to your products. Your packaging is a great way to develop stronger connections with purchasers and increase your repeat sales rate.

Your customers will also be much more likely to recommend your brand to a friend or family member after they’ve developed a connection with your product. A word-of-mouth recommendation can be more persuasive and effective than a celebrity brand-name endorsement.

Tell Your Product’s Story

The right type of packaging can serve as your brand’s billboard and impact a shopper’s first impression of your product. Whether a potential purchaser’s first glimpse of your product is on a store shelf or at the checkout counter, the look and tone of your packaging can influence a decision to reach for it and take a closer look. This is when your packaging can tell your product’ story and move the shopper through the “consider” stage and on to the “buy” stage.

Custom printed stand up pouches can grab a shopper’s attention. See-through areas and their ability to clearly display the most sight-worthy portion of your packaging message can all contribute to a shopper’s buy-and-try decision. Consumers are often encouraged to try a new product based on its packaging and the story it tells about the product inside.

In addition to telling the story behind your product, your packaging can also describe the connections between your brand and your repeat customers. Adding a QR code to your packaging can deliver an interactive experience to your purchasers. The content that they can access by scanning your QR code can reflect their shared interests and lifestyles.

Be Consistent and Transparent

Brands that can demonstrate a transparency commitment to both their potential customers and previous purchasers can build better connections based on consumer trust. A growing number of consumers want to know what a company’s values, goals, and environmental impacts are.

Flexible pouches can help you communicate your company’s commitment to transparency. You can use 100% of your flexible packaging’s surface to communicate your brand’s messaging. You’ll have space to tell the story of your company and include added details about your ingredients and how you make your products.

Consistent transparency is an especially important factor in building brand loyalty in the consumer food market. In addition to the mandated list of ingredients and nutrition information, a growing number of consumers want to know where those ingredients came from. Many purchasers also want to know what kind of manufacturing and supply-chain process a consumable product underwent.

Team Up With a Packaging Supplier That Can Help You Connect With Your Market

Choosing and teaming up with the right packaging supplier can make a world of difference in your company’s success. In addition to your packaging partner’s ability to use those materials that are best suited to protect your products, consider the supplier’s expertise in providing customized packaging formats and cutting-edge print designs.

Custom printed mylar bags are a good example of how flexible packaging can protect your products while also enabling a wide range of print and design options. The more packaging options your company has to choose from, the better prepared you’ll be to make a positive and lasting connection with your customers.

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