The brand aims to increase and build consumer interaction in different markets
Cello Group, a domestic product maker has appointed Bollywood actor (BIG B) Amitabh Bachchan as its brand ambassador.
With the partnership the Cello Group aims to grow and build consumer connect in various markets, and strengthen its market presence.
Cello Group Director Gaurav Rathod said Cello is a value for money brand and we want to display our diverse products (household essentials to office supplies) in the area of demographics.
Gaurav Rathod also said, “There is no other brand ambassador who has appeal across different age groups, everyone can relate to Amitabh Bachchan’s personality”.
Being one of the best Bollywood actors in the Hindi film industry as a brand face, we believe it is a winning combination.
The ideal choice to connect with Amitabh Bachchan, we are cutting across different markets across India, so he will be able to help you connect better.
The main idea is to highlight the importance of using reliable and sustainable products, ”he added on the association.
Amitabh Bachchan will be seen endorsing the brand’s innovative product range on social media platforms.
Apart from this, Big B will also be seen in various digital campaigns to show Cello’s commitment to improve people’s lives through the best affordable products in various categories.
Cello Group was established in 1986. The company has 18 factories across India. The company is engaged in the manufacture, supply and export of its wide range of collections from household essentials to office supplies including Water Bottles, Glassware, Storage Containers & Jars, and Steel Flasks & Jars.
The company also engaged in supplying products like Tiffin & Lunch Carriers, Opal Hot Drinks, Copper Series, Melmoware, Opal Dinnerware, Plastic Dinnerware & Ceramica, Melamine Dinnerware, Gym & Sports Bottles.
The company offers Chillers & Coolers, Insulated Hot Pots, Kitchen Appliances, Jugs & Dispensers, Chairs, Stools & Tables, Cookware Series, Home Appliances, Storage Furniture, Kids Furniture, Cafeteria Furniture, Bathroom Accessories, Air Coolers, Gift Sets, Kleeno (Cleaning Aids), Kids Collection, and Home Essentials at affordable rates.