How Chaitali Pishay Roy Built CPR Global from Scratch

Chaitali Pishay Roy

An interview with Chaitali Pishay Roy, Founder of CPR Global, a Reputation Management and Brand Communications firm

In this exclusive interview, we sit down with Chaitali Pishay Roy, the visionary founder of CPR Global. With a passion for empowering businesses on a global scale, Chaitali has transformed the landscape of international trade.

Her journey from aspiring entrepreneur to industry leader is both inspiring and insightful, shedding light on the strategies and values that drive her success.

Can you share your journey in advertising, PR, and marketing that led you to establish CPR Global?

Chaitali Pishay Roy: I often describe CPR Global as my passion child—born from a serendipitous career trajectory. I didn’t set out with a roadmap to build CPR Global, it was more of an organic progression.

Starting out as an analyst at Goldman Sachs, I realized my passion lay in understanding how communication can drive business impact.

Over the years, my work in agencies like The PRactice, 2020 MSL, and Archetype, managing communications for brands like Infosys, Alibaba, and Airbnb, helped me understand the nuances of the industry.

What I noticed along the way was a missing piece—a consultancy that goes beyond campaigns and standard PR initiatives, one that focuses deeply on managing brand and leader reputation.

This insight, along with my belief in the power of storytelling, led to CPR Global’s inception. I wanted to create a space where strategy and creativity come together with purpose.

What are some of the biggest challenges you’ve faced in the advertising and PR industry, and how have you overcome them?

Chaitali Pishay Roy: One of the most significant challenges in this space has been staying authentic in an era where everyone is constantly vying for attention.

The shift to digital brought in a new set of complexities—speed, misinformation, and the challenge of cutting through the noise. However, the solution has always been simple for me: stay grounded.

Whether it’s creating campaigns or advising leadership teams, the key has been to ensure that what we say aligns with what the brand actually stands for.

Building trust takes time, and it’s easy to lose sight of that in the rush of the day-to-day grind. But for me, it’s always been about long-term relationships and staying true to the core values.

At the same time, as a woman entrepreneur, there are additional layers of societal biases and stereotypes to break through. Women in this industry often face challenges around visibility and being heard.

It’s something I’ve personally experienced, and it’s part of what drives me to create platforms for both brands and women leaders.

How do you see the role of innovation in marketing evolving, particularly in today’s digital landscape?

Chaitali Pishay Roy: The role of innovation in marketing has changed a lot, especially with today’s digital-first world. It’s no longer just about spreading your message; it’s about making real connections.

The beauty of innovation lies in its ability to humanize brands. Whether it’s using AI to better understand consumers or creating more personalized content, it’s about staying relevant.

At CPR Global, we’ve adopted these changes, but we always remind ourselves that innovation is just a tool, not the end goal. The end goal is to help brands communicate with purpose. Technology and data help us refine that, but the heart of it remains storytelling.

What current trends in PR and marketing do you find most exciting, and how is CPR Global adapting to them?

Chaitali Pishay Roy: Purpose-driven branding is one trend that genuinely excites me, and it’s something we at CPR Global have been building on for quite some time.

Today’s consumers want more than just products—they want to know what a brand stands for. It’s not just about profits anymore; it’s about impact. Another trend is how influencer marketing has evolved.

We’re moving beyond celebrity endorsements to more relatable, everyday influencers—people with real stories and real experiences.

That shift toward authenticity is something that resonates deeply with our ethos at CPR Global. It’s about creating meaningful, honest connections that last beyond the next campaign cycle.

What advice would you give to young professionals looking to break into the advertising and PR fields?

Chaitali Pishay Roy: Don’t be in a rush to get to the top. The best lessons come from the experience you gain along the way. My advice to young professionals would be to remain curious and adaptable. This industry is ever-changing, and the only constant is learning.

Build relationships, because at its core, PR is about people—understanding their needs, their aspirations, and how to bridge the gap between them and the brand.

And lastly, stay true to who you are. Authenticity isn’t just a buzzword; it’s a currency that will set you apart in this industry.

What are your aspirations for CPR Global in the next five years, and how do you plan to achieve them?

Chaitali Pishay Roy: In five years, I see CPR Global evolving in both scale and influence. We’ll continue expanding into newer markets, while also staying true to our core—building brands with purpose.

The aim is not just to grow bigger, but to be a leading voice in reputation management, where we help brands navigate the complexities of a fast-paced world while staying authentic.

My goal is also to nurture the next generation of talent at CPR Global, building a team that’s passionate about storytelling and pushing boundaries, just as I was when I started this journey.

To get there, it’ll take a combination of creativity, adaptability, and above all, a commitment to making a real, lasting impact.

Chaitali Pishay Roy’s journey with CPR Global exemplifies innovation and resilience. Her commitment to empowering businesses continues to inspire many.

As she forges ahead, we can expect her influence to reshape the future of global trade, making it more accessible and inclusive for all.

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