Launches with Mahabharata, India’s first AI-powered epic microdrama, in partnership with devotional wellness brand Pujashree
Mumbai, July 24, 2025: Collective Media Network today announced the launch of Historyverse, a new content destination dedicated to mythological, historical, and heritage-led storytelling, reimagined for the digital generation.
The first title under this banner is Mahabharata, India’s first AI-powered epic microdrama, with episodes just 3 to 4 minutes long. The series has been co-created in partnership with Pujashree, a brand rooted in devotional and spiritual wellness.
Entirely generated using AI, Mahabharata is built to meet younger audiences where they already are: on fast-moving platforms, seeking immersive storytelling in bite-sized formats. Vijay Subramaniam, Founder & Group CEO, Collective Artists Network, said, “India has always been a land of rich, layered stories.
We’re using technology to bring these narratives to life in ways that resonate with today’s audience. Historyverse is a step toward that vision, a space where timeless stories are retold through new formats and tools. As a network, we’re focused on how stories move, how they connect, and how they evolve with culture.”
Designed to bring iconic narratives to life in short, high-impact formats, Historyverse will feature content that blend cultural depth with cutting-edge technology. Sudeep Lahiri, Head of Channels & Distribution, Collective Media Network, added “Historyverse brings mythology and history into everyday feeds — not by simplifying them, but by adapting how they’re told. It’s about meeting attention with imagination, and Mahabharata felt like the right place to begin.”
Rajiv Tiwari, Founder & CEO, Pujashree said, “Mahabharata holds deep cultural and spiritual value, and we’re proud to partner with this new-age interpretation. Supporting storytelling formats that bring timeless wisdom to younger audiences aligns closely with what Pujashree stands for.”
The launch of Historyverse is part of Collective Media Network’s broader mission to build a modern media powerhouse — one that creates, distributes, and shapes pop culture at scale through innovation, creators, and next-gen formats.
Link to the trailer- https://www.instagram.com/p/DMaIlVVsQAD/?hl=en
Trailer link – https://www.youtube.com/watch?v=Z0prJkwY_nY
About Collective Artists Network
Collective Artists Network stands as India’s leading new-age media powerhouse, leveraging technology to revolutionize the entertainment and creator economy. Collective seamlessly integrates talent, technology, and brand strategy to reshape India’s pop culture landscape.
Through acquisitions like Under 25 Universe, Terribly Tiny Tales (TTT), Collective Creative Labs (CCL) and Galleri5, Collective enriches its ecosystem with student engagement, storytelling, and AI-powered community marketing.
The company’s joint venture with Gruhas Fund, the Gruhas Collective Creator Fund (GCCF), accelerates growth for young entrepreneurs and consumer-focused startups, empowering the next generation of Indian creators.
Collective’s proprietary tech platform Big Bang Social supports thousands of brand-creator collaborations, backed by robust data analytics and insights that help brands reach new audiences and optimize content strategies.
With a commitment to technological innovation and international expansion, Collective is a transformative force in India’s rapidly evolving media space.
About Collective Media Network
Collective Artists Network, one of India’s most influential new media companies, launched a media network — a move that reflects how the company has already been operating across platforms, talent, creators, and technology.
This isn’t a reinvention, but a recognition of the network Collective has quietly built — one that creates original content, distributes it widely, and plays an active role in shaping cultural conversations.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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