An interview with Vikash Khetan, Founder of CouponzGuru
In the rapidly evolving landscape of e-commerce, Vikash Khetan, the visionary founder of CouponzGuru, has emerged as a key player in transforming how consumers access savings.
With a passion for innovation and a keen understanding of market dynamics, Vikash shares his insights on the intersection of traditional commerce and digital platforms, shedding light on the future of shopping.
How does CouponzGuru differentiate itself from other coupon and deals platforms in India?
Vikash Khetan: In Couponing, one of the major challenge is the authenticity and validity of a coupon, At CouponzGuru, we have a robust mechanism to validate each and every coupon manually, that goes live on the platform. We have a proven 90% accuracy rate.
What strategies do you employ to enhance user engagement and retention on the platform?
Vikash Khetan: We try to cater our users through all our channels, be it our website, social handles, Telegram channels etc. We also engage users through Giveaways and social media engagements.
Can you discuss the importance of partnerships with brands and retailers for CouponzGuru, and how you approach these collaborations?
Vikash Khetan: CouponzGuru is a performance marketing platform and thus we make sure that we add value to a brand’s performance marketing goals. We execute customized scale up plans for brands, depending on their requirement and goals.
How does CouponzGuru leverage technology to improve user experience and streamline operations?
Vikash Khetan: At CouponzGuru, we try to keep ourself updated with the latest web technology to keep the user experience smooth.
We believe in a minimalistic and non invading approach, so that users are not bombarded with too many ads and pop ups.
What are some of the biggest challenges CouponzGuru has faced in the competitive coupon market, and how have you addressed them?
Vikash Khetan: Indian Coupon market is very competitive and one of the major challenges is scaling up campaigns for brands. At CouponzGuru, we address the scaling issues by customizing our approach for each and every brand.
Depending on the brand’s audience segment, we push the campaign at respective platforms and bring results for brands.
What trends do you foresee in the coupon and deals industry, and how is CouponzGuru preparing to adapt to these changes?
Vikash Khetan: With AI penetrating into each and every field now, we see a lot of shifts happening because of AI.
We are thus working on an AI enabled bot and curator which will help our users with better user experience. It will also help brands in reaching more relevant users on our platform.
As our conversation with Vikash Khetan comes to a close, it is clear that his commitment to enhancing the shopping experience through CouponzGuru is unwavering.
His forward-thinking approach not only reflects the changing tides of consumer behavior but also sets a benchmark for aspiring entrepreneurs in the e-commerce space.
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