DaMENSCH opens its 25th exclusive retail store in 12 months, highest ever by a homegrown innerwear brand


Bengaluru, 11th October 2023: India’s fastest growing D2C essential menswear brand DaMENSCH has opened as many as 25 Exclusive Retail stores across India. The remarkable feat makes DaMENSCH the only homegrown innerwear brand to come up with so many offline stores within a span of just 12 months.

The fastest D2C innerwear-first brand to cross the 100 crore mark has a focused approach of opening Exclusive Retail Stores in Delhi-NCR, Pune, Mumbai, Hyderabad and Bengaluru as the targeted cities.

“Even though DaMENSCH has always banked on a multi-channel approach, offline continues to be a focus channel for us. A special feature about our offline outlets is that there is complete coherence with the experience our consumers get through the online route.

Furthermore, we have stocked the stores with the entire range of products offered by DaMENSCH, so that the consumers can touch and feel their premium prowess before making their purchasing decision. We intend to expand to at least 100 stores by the end of 2024,” said DaMENSCH co-founders Gaurav Pushkar and Anurag Saboo on the launch.

Catering to more than 1 million consumers, the brand stands tall as a homegrown player creating comfortable products for the contemporary men. DaMENSCH is the leading homegrown brand catering to slow fashion demands, and encourages consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.


Essential menswear as a segment has rarely been paid much heed to, marred with scarce innovation and pricing disparity. It, however, changed nearly 5 years ago with the inception of DaMENSCH – a formidable D2C essential wear brand founded in 2018 by two young and spirited entrepreneurs, Anurag Saboo and Gaurav Pushkar.

With innovation on a need-based proposition as its core brand ethos, DaMENSCH stands for 3 Cs – Comfort, Contemporary and Conscious, and aspires to make premium clothing accessible. A homegrown brand of recall offering the best quality essential clothing at mass premium to premium price points, DaMENSCH has emerged as the fastest D2C innerwear-first brand to cross the Rs 100 crore mark.

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