Decathlon Changes Its Name In Belgium For A Month Find Out Why

Decathlon Changes Its Name In Belgium For A Month Find Out Why

October 16, 2022: Decathlon changes its name in Belgium for the month find out why Writing the brand’s name and arranging the letters backward has an objective.

According to the Decathlon, it has been done to promote the “reverse shopping”, Which means it allows customers to resell old or unused sporting goods and items to Decathlon so that they can be repaired and resold with a warranty. If the products cannot be repaired or reused, they will be directed to the recycling hub.

French sporting goods retailer Decathlon has changed its name to ‘Nolhtaced’ for a month in Belgium. This new name is Decathlon spelled in reverse.

Writing the brand’s name and rearranging the letters backward has an objective. According to Decathlon, it has been done to promote “reverse shopping”, allowing customers to resell old or unused sporting goods to Decathlon so that they can be repaired and resold with a warranty.

If the products cannot be repaired or reused, they will be directed to a recycling hub. The new reversed name will not only feature on the brand’s logo on its website and social media platforms but also outside the showrooms and boards in the three Belgian cities — Evere, Namur, and the Ghent.

Decathlon said the objective is to reuse as much equipment as possible as it can be to reduce environmental impact and cost that avoid waste apart from allowing consumers to buy good quality sports equipment at the lowest prices.

“NOLHTACED has the solution, we buy back your old or unused sports equipment! Even if it’s not from Decathlon, we take it all!” Decathlon announced, adding that the move is to promote awareness of environment-friendly practices.

Decathlon is headquartered in France, and it has around 1,600 stores worldwide. The company is also popular for using inventory robots and in-store mobile checkout systems to attract young customers.

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