Interview: Mrs. Deepti Gupta, CEO, Treasure Records
At Sugermint, our aim is to bring to our entrepreneurs and startups community some of the inspiring and motivational stories from the entrepreneurial ecosystem.
As part of this endeavour, we invited yet another women entrepreneur Mrs. Deepti Gupta, CEO, Treasure Records for an exclusive interview with us.
Tell us a little about yourself
Deepti Gupta: I was born and brought up in New Delhi, a city rich in historical value. I did my schooling from DAV and graduated with a Bachelor of Commerce from Delhi University.
After receiving my degree, I began working in the logistics business and gained 10 years of corporate experience.
I subsequently got married and now a mother of two, an artist, and an entrepreneur working to support and enhance the rich tradition of music.
Please tell us a little about your entrepreneurial journey
Deepti Gupta: We started Treasure Records as a lover of music and I’ve always wanted to do something on my own. I’ve been writing poems and songs and singing along with them since I was a child; however, this is something that comes naturally to me.
Despite the fact that I was a working woman before marriage, I would like to mention my husband here who supported me.
Still, after entering the new world of motherhood, I lost confidence, especially in the 2 years span of Covid-19, after a difficult period that lowered my morale.
But that didn’t stop me and I started treasure records and got into the music and entertainment industry. In this venture I got full support from my husband and family. So it was my husband who encouraged me to start my new music and entertainment business.
What service(s) or product(s) do you offer?
Deepti Gupta: Treasure Records is a platform where we bring together new and established talent in order to encourage diversity in ideas and creativity, as well as to showcase their talents and introduce them to the entertainment industry.
What is unique about your label brand?
Deepti Gupta: Treasure Records was founded on principles and belief in cultivating talented individuals and letting people learn, flourish, and thrive.
Treasure Records is on a mission to achieve great things, introduce talented individuals, and produce their best work.
What made you choose this type of business?
Deepti Gupta: As previously stated, I enjoy both listening and creating music. Since I was pregnant, I’ve been writing poems and songs and singing along with them; however, this is something that comes naturally to me. So I chose Music and the Label Company.
What was your mission at the outset?
Deepti Gupta: Treasure Records is the only platform where we nurture talents and provide individuals with opportunities to learn, flourish, and succeed.
Its mission is to achieve, introduce, and produce the best work by emerging artists. The company’s mission is to create a platform that carries together new and established talent to encourage diversity in ideas and creativity while also letting them showcase their abilities.
What’s your company’s goals?
Deepti Gupta: Treasure Records is a platform to the new generation and young talents. I’ve observed and experienced how individuals with innovative ideas often listen to music, how it inspires creativity, and how music will alter the game changer.
Creating Music needs to be original, inspiration, and exposure are necessary keys. just like when composing songs.
What was the inspiration behind turning an entrepreneur?
Deepti Gupta: One of the most motivating people in my life is my mother. She gave me advice on how to live my life and inspired me to follow my aspirations; the second person is my husband’s motivation to do so.
I’ve always been a self-motivated person who holds in self-belief and faith in God. These two mantras have consistently aided me in achieving my objectives and retaining compassion in every facet of my life.
Key things to consider before starting a startup?
Deepti Gupta: Do your research about the Business and Nature of the business, Determine your audience, Have a strong Vision, Look for a mentor or advisor, Know your competition and the marketplace and Daily Motivation.
Your success tips for young and aspiring entrepreneurs
Deepti Gupta: The phrase “kuch to log kahenge, logo ka kam hai Kehna,” is something I believe in. The magic these words created in my life and career.
As an entrepreneur, I would advise you to have confidence in yourself, to be resilient, to keep pushing yourself, and to keep growing.
Youtube channel: https://www.youtube.com/channel/UC–nARVWxKRAA0lWWQLUONg/about
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