From Vision to Reality: Chaudhary Dev Pratap Singh on Building Univision Foods Pvt. Ltd.

An interview with Chaudhary Dev Pratap Singh, Founder at Univision Foods Pvt. ltd

In this interview, we speak with Chaudhary Dev Pratap Singh, the visionary founder of Univision Foods Pvt. Ltd.

With a passion for innovation and sustainability, Singh has transformed the food industry landscape, creating products that resonate with consumers and promote healthy living. He shares his journey, insights, and the driving principles behind his successful venture.

What motivated you to co-found Univision Foods, and what gap in the food industry were you aiming to fill?

Dev Pratap Singh: The motivation behind co-founding Univision Foods stemmed from a strong commitment to providing high-quality, nutritious, and affordable food options to consumers.

We recognized a significant gap in the food industry where premium dry fruits and healthy snacks were often priced beyond the reach of many households.

At the same time, affordable options frequently compromised on quality, freshness, and nutritional value.

Our goal was to bridge this gap by offering a balanced combination of top-tier quality and affordability, ensuring that healthy eating is accessible to all.

Through sustainable sourcing, stringent quality control, and innovative packaging, Univision Foods aims to redefine how consumers experience dry fruits and healthy snacks—without compromising on taste, health benefits, or budget.

By addressing this market need, we are creating a brand that not only provides wholesome nutrition but also aligns with the evolving lifestyle choices of health-conscious consumers across India.

How does Univision Foods differentiate its products from competitors in the market?

Dev Pratap Singh: Univision Foods stands out in the market by offering a unique combination of premium quality, affordability, and accessibility.

While many competitors focus on either high-end pricing or mass-market appeal, we bridge the gap by offering top-tier dry fruits at competitive prices, making healthy eating affordable for all income groups.

Our key differentiators include:

• Superior Quality & Freshness – We source our dry fruits from the finest farms, ensuring they are 100% natural, preservative-free, and nutrient-rich. Our strict quality control processes guarantee freshness in every pack.
• Affordable Pricing Strategy – Unlike many premium brands that target a niche segment, we offer high-quality products starting at just Rs. 99, ensuring accessibility without compromising on quality.
• Convenient & Consumer-Friendly Packaging – We provide 100g and smaller packs to make healthy snacking convenient and budget-friendly, catering to different consumer needs.
• Sustainable & Ethical Sourcing – Our commitment to responsible sourcing and eco-friendly packaging sets us apart, aligning with the growing demand for ethical and sustainable food choices.
• Multi-Platform Accessibility – We are expanding across marketplaces, quick commerce, and general trade, ensuring our products are readily available to consumers nationwide.

At Univision Foods, we are not just selling dry fruits—we are redefining the way consumers experience nutritious, high-quality food at an affordable price

What trends do you see currently shaping the food industry, and how is Univision Foods adapting to these changes?

Dev Pratap Singh: The food industry is undergoing a rapid transformation, fueled by evolving consumer preferences and global market dynamics. Some of the key trends shaping the industry include:

• Health & Wellness Consciousness: Consumers are increasingly prioritizing natural, nutrient-rich, and preservative-free foods. Univision Foods is committed to meeting this demand by ensuring all our products are 100% natural, free from artificial additives, and packed with essential nutrients.
• Affordable Healthy Eating:  With rising health awareness, there is a growing demand for premium yet budget-friendly options. We address this by offering high-quality dry fruits at competitive prices, making wellness accessible to all income groups.
• Sustainable & Ethical Sourcing:  Consumers today prefer brands that emphasize sustainability and fair trade practices. Univision Foods is committed to responsible sourcing, eco-friendly packaging, and ethical supply chain management.
• Rise of Quick Commerce & Online Shopping:  The digital transformation has led to a surge in e-commerce and quick commerce. We are actively expanding our presence across leading online marketplaces, quick delivery platforms, and retail stores to enhance accessibility and convenience.
• Snackification & On-the-Go Nutrition:  Busy lifestyles have increased the demand for convenient, portion-controlled, and nutritious snacks. Univision Foods caters to this trend with 100g and smaller packs, ensuring easy consumption without compromising on quality or freshness.

By staying ahead of these trends, Univision Foods continues to evolve and innovate, ensuring that we meet the changing needs of today’s health-conscious consumers while maintaining our commitment to quality, affordability, and sustainability.

What advice would you give to aspiring entrepreneurs looking to enter the food industry?

Dev Pratap Singh: For aspiring entrepreneurs looking to enter the dry fruits food industry, I’d like to offer some advice:

• Prioritize Quality & Authenticity:  Today’s consumers are discerning and seek premium, natural, and preservative-free products. Ensure your sourcing and quality control processes adhere to the highest standards.
• Understand Market Demand & Consumer Preferences:  The dry fruits industry is constantly evolving, with growing demand for healthy, convenient, and affordable options. Conduct thorough market research to identify opportunities and cater to specific customer needs.
• Build a Strong Supply Chain:  Partner with reliable farmers and suppliers to ensure consistent quality and freshness. A robust supply chain is essential for maintaining product integrity and competitive pricing.
• Differentiate Your Brand:  With numerous established players in the market, find your unique selling proposition (USP) — whether it’s affordability, innovative packaging, organic certification, or sustainable sourcing.
• Leverage Digital & Retail Channels:  The industry is shifting towards quick commerce, online marketplaces, and direct-to-consumer (D2C) models. A strong digital marketing strategy, social media presence, and e-commerce partnerships can significantly boost brand visibility.
• Be Financially Strategic:  Manage costs wisely, focus on scalability, and reinvest in product development, branding, and distribution expansion to ensure long-term success.
• Stay Adaptable & Customer-Centric:  The food industry is dynamic, with shifting trends in health, convenience, and sustainability. Stay agile, listen to customer feedback, and continuously innovate to stay ahead in the market.

By combining quality, strategic planning, and customer-focused innovation, entrepreneurs can carve out a strong niche and build a successful brand in the dry fruits industry.

How has Univision Foods navigated challenges posed by external factors, such as economic downturns or supply chain disruptions?

Dev Pratap Singh: At Univision Foods, we understand that external factors such as economic downturns, supply chain disruptions, and fluctuating market conditions can pose challenges.

However, we have proactively implemented strategic measures to ensure uninterrupted business operations and maintain both product quality and affordability.

Key Strategies for Navigating Challenges:

• Diversified Sourcing & Strong Supplier Relationships:  We collaborate with a network of trusted suppliers and farmers to minimize dependency on any single source. This ensures a consistent supply of high-quality raw materials, even during market disruptions.
• Efficient Inventory & Logistics Management:  By optimizing our inventory levels, forecasting demand accurately, and partnering with reliable logistics providers, we mitigate risks associated with delays, shortages, and rising transportation costs.
• Cost Optimization Without Compromising Quality:  During economic downturns, affordability becomes a priority for consumers. We focus on streamlining operations, negotiating better supplier contracts, and improving efficiency, allowing us to maintain competitive pricing while upholding premium quality standards.
• Digital & Omnichannel Expansion:  To counter fluctuations in traditional retail, we have strengthened our presence in e-commerce, quick commerce, and direct-to-consumer (D2C) models, ensuring steady sales and wider accessibility across multiple platforms.
• Consumer-Centric Innovation:  Understanding shifts in consumer behavior, we have introduced smaller, more affordable pack sizes, allowing customers to continue enjoying premium dry fruits without financial strain.
• Sustainability & Local Sourcing Initiatives:  By sourcing locally whenever possible and investing in eco-friendly packaging, we have reduced dependency on global supply chains and minimized cost fluctuations.

Through proactive planning, agility, and a strong commitment to quality and affordability, Univision Foods has successfully navigated industry challenges while continuing to deliver high-value, nutritious products to our consumers.

Chaudhary Dev Pratap Singh’s commitment to quality and sustainability sets a benchmark in the food sector.

His inspiring journey with Univision Foods Pvt. Ltd. not only highlights the importance of innovation but also emphasizes the role of ethical practices in business.

As he continues to lead the way, Singh’s vision promises to shape the future of the food industry for generations to come.

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