Interview: Divya Malpani, Founder and CEO of Skinvest, an esteemed skincare brand

An interview with Divya Malpani, Founder and CEO of Skinvest, an esteemed skincare brand

We’re delighted to interview with Divya Malpani, Founder and CEO of Skinvest, an esteemed skincare brand known for its innovative approach to beauty and wellness.

Under her visionary leadership, Skinvest has set new standards in skincare, combining advanced science with holistic care. In this interview, we explore Malpani’s journey and the principles driving Skinvest’s commitment to transformative, results-driven skincare.

Can you share the story behind the founding of Skinvest and what inspired you to start a skincare brand?

Divya Malpani: The Birth of an Idea:Skinvest was born out of a personal frustration with the lack of skincare solutions tailored for young Indian skin.

During my college years, a beach trip with friends highlighted the stark differences in how our diverse skin tones reacted to the same sunscreen.

This revelation sparked a deep dive into the skincare industry, uncovering a significant gap in the market.

I noticed a consistent pattern: most skincare brands were formulated for Caucasian skin, ignoring the unique needs of Indian consumers. Acne, pigmentation, and sensitivity, common concerns among Indian youth, were often overlooked.

This realization ignited a passion to create a brand that truly understood and catered to the specific requirements of Indian skin.

The Solution:Skinvest aimed to redefine skincare for young Indians by developing products that are:

• Inclusive: Catering to all genders and skin tones.
• Effective: Delivering visible results through clinically tested formulations.
• Transparent: Using honest, understandable ingredient lists.
• Enjoyable: Combining efficacy with a fun, engaging skincare experience.

Our focus on understanding the nuances of Indian skin led to the development of products that address specific concerns like acne, hyperpigmentation, and dehydration.

We’ve challenged conventional skincare norms by offering gender-neutral options and emphasizing the importance of self-care.

The Vision

Skinvest envisions a world where every individual feels confident and empowered in their skin. We want to be the go-to brand for young Indians seeking effective, enjoyable, and inclusive skincare solutions.

By combining scientific innovation with a deep understanding of our consumers, we aim to redefine the skincare industry in India.

We believe that skincare should be a confidence-boosting ritual, not a chore. Our focus on innovation, transparency, and customer-centricity sets us apart.

By combining traditional Indian ingredients with modern science, we’ve developed products that address a wide range of skin concerns. Our commitment to gender neutrality and inclusivity ensures that everyone feels represented and valued.

Ultimately, Skinvest is about empowering individuals to embrace their unique skin and feel confident in their own skin.

What sets Skinvest apart from other skincare brands in the market?

Divya Malpani: Skinvest distinguishes itself by offering a unique blend of science and nature, tailored specifically for Indian skin.

We’ve meticulously crafted our products to address the distinct challenges faced by young Indian consumers.

Key differentiators include:

• Ingredient Focus: Our formulations feature high-quality, often imported ingredients, combined with potent Indian botanicals.
• Product Versatility: Many of our products offer multiple benefits, addressing various skin concerns.
• Clinical Validation: Our products undergo rigorous testing to ensure efficacy and safety.
• Result-Oriented: We prioritize delivering visible, tangible results.
• Inclusivity: Our gender-neutral approach caters to a wider audience.
• Premium Experience: We offer a luxurious yet accessible skincare experience.
• Understanding the Consumer: We’ve deeply researched Indian skin concerns to create targeted solutions.

By combining these elements, Skinvest has positioned itself as a brand that truly understands and caters to the needs of the modern Indian consumer.

Our commitment to transparency, innovation, and customer satisfaction sets us apart in the competitive skincare market.

How do you ensure the quality and efficacy of your products, and what role does ingredient sourcing play in this process?

Divya Malpani: At Skinvest, we prioritize the highest quality ingredients sourced from around the world as the cornerstone of our products. Unlike many brands that compromise on quality to reduce costs, we believe in sourcing the finest raw materials available.

Each ingredient has varying grades, and we meticulously select the highest grade to ensure optimal efficacy and skin safety. This unwavering commitment to quality is reflected in the tangible results our customers experience.

Beyond ingredient selection, our focus on rigorous testing on each ingredient and stringent quality checks ensures our quality and efficacy standards are met.

Our formulations combine the best of nature and science, creating unique, innovative and effective blends. Furthermore, we conduct rigorous testing to ensure product safety, efficacy, and stability.

Along with this, we provide detailed information about our ingredients and their benefits on our website so that our customers can dig deeper and stay informed of all the ingredients they are using on their skin. We actively listen to customer feedback to continuously improve our products.

By prioritizing quality, innovation, and transparency, Skinvest aims to deliver skincare solutions that exceed customer expectations.

How do you address the growing demand for sustainability and eco-friendliness in skincare products?

Divya Malpani: Skinvest is a forward-thinking skincare brand that places a strong emphasis on sustainability and environmental responsibility.

The brand has implemented several initiatives to reduce its ecological footprint and promote eco-friendliness across its product packaging, ingredient sourcing, and waste reduction efforts.

Our Sustainability Pillars:

• Eco-friendly Packaging: We avoid single-use plastics and instead opts for biodegradable, recyclable product containers and outer packaging. We use post-consumer recycled materials for our packaging and all our packaging is designed to be easily recyclable. By doing so, Skinvest aims to minimize the impact of its products on landfills and marine environments.
• Sourcing Sustainable Ingredients: Skinvest takes great care in sourcing its skincare ingredients from sustainable and ethically responsible suppliers. The brand seeks out natural and organic ingredients that are obtained through environmentally friendly practices.
• Waste Reduction Efforts: Skinvest has implemented strategies to minimize waste throughout its supply chain and production process. This includes optimizing manufacturing processes to reduce excess materials and implementing recycling programs within their facilities.
• Carbon Footprint Reduction: Skinvest is committed to reducing its carbon footprint. The brand is continuously working on improving energy efficiency in its production facilities and transportation processes.
• Cruelty free and Vegan: Skinvest products are not tested on animals or have animal-derived ingredients.

What are the most common skincare concerns or questions you hear from your customers, and how does Skinvest address them?

Divya Malpani: Skinvest addresses several common skincare concerns faced by young Indians:

• Hyperpigmentation and Uneven Skin Tone: Our Light It Up body sunscreen spray that has anti tan and pigmentation properties effectively targets pigmentation on areas like underarms, inner thighs, neck, and knees. Skin darkening and pigmentation/ tan in the body is one of the most prominent skin concerns of the Indian youth.
• More than 81% Indian women over the age of 21 have stretch marks and cellulite. Bomb Bum Cream is designed to address stretch marks and cellulite with an innovative in-built 5 metallic balls massager.
• Bye Bye Bumps Exfoliating Mist is a multifunctional product that tackles some of the most prominent skin concerns like strawberry skin, keratosis pilaris and ingrown hairs.
• Acne and Breakouts: From our Clear win cleanser to CEO serum, we developed these to keep acne at bay as most of the teenagers in India face these concerns that bring their confidence down.
• Under-eye Issues: Our DND Under Eye Mousse is specifically formulated to combat dark circles and puffiness.
• Time-Efficient Skincare: Recognizing the busy lifestyles of our target audience, we’ve introduced Smoothie, an in-shower body conditioner for quick and effective hydration.

Are there any upcoming product launches, or expansions that you’re particularly excited about?

Divya Malpani: Skinvest is constantly evolving to meet the evolving needs of our customers. We have an exciting pipeline of new products and product enhancements in development.

Currently, we are focused on:

• Reformulating our CEO Serum: We’re enhancing the texture and feel of our popular CEO Serum while retaining its core benefits. A revamped packaging design will complement the upgraded formula.
• We’re thrilled to introduce a reformulated Bomb Bum Cream that is safe for pregnant and lactating women, without compromising its efficacy.
• Innovative Moisturizer Launch: We’re set to launch a groundbreaking moisturizer that will redefine hydration. This product has undergone extensive testing and has shown exceptional results. We anticipate its launch in early winter 2024.

Additionally, we have five new products in the R&D pipeline. Our meticulous development process ensures that each product undergoes rigorous testing and refinement before launch.

We believe these initiatives demonstrate our commitment to innovation and meeting the evolving needs of our customers.

Divya Malpani’s insights illuminate the passion and expertise fueling Skinvest’s success. Her dedication to merging science with holistic wellness is redefining skincare standards, offering both efficacy and indulgence.

As Skinvest continues to innovate and inspire, Malpani’s leadership promises a bright future for the brand and its devoted clientele.

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