An interview with Dr. Bikrant Tiwari, Founder of Aadivasi.org, India’s pioneering Impact Commerce brand, reshaping the landscape of social impact and commerce
In an exclusive interview with Dr. Bikrant Tiwari, Founder of Aadivasi.org, India’s trailblazing Impact Commerce brand, we delve into his visionary approach reshaping the nexus of social impact and commerce. Dr. Tiwari’s pioneering initiatives are setting new benchmarks in leveraging business for sustainable change, particularly within indigenous communities.
Can you share the inspiration behind founding Aadivasi.org and your journey to becoming a pioneer in Impact Commerce?
Dr. Bikrant Tiwari: The inspiration behind founding Aadivasi.org stemmed from a deep passion to empower tribal communities and promote environmental sustainability. Supriya Patil and I recognized the immense potential within these communities and the importance of preserving their rich cultural heritage.
Combining our expertise in social causes and commerce, we created a platform dedicated to supporting tribal artisans and their eco-friendly products. Our journey has been about making a meaningful impact, not only by uplifting these communities but also by contributing positively to the environment.
Impact Commerce is a unique concept. How does Aadivasi.org integrate social impact with commerce, and what sets it apart from traditional business models?
Dr. Bikrant Tiwari: At Aadivasi.org, we integrate social impact with commerce by offering ESG-rated tribal handicrafts as return gifts for contributions to social causes. The proceeds support community development and environmental projects.
What sets us apart from traditional business models is our unique approach of combining social contributions with consumer rewards, fostering a direct connection between our customers and the positive impact they help create.
What are some of the key initiatives or projects that Aadivasi.org has undertaken to empower tribal communities in India?
Dr. Bikrant Tiwari: Promoting Tribal Handicrafts: We have been actively promoting tribal handicrafts from regions such as Tripura, Assam, Jharkhand, West Bengal, Odisha, Chhattisgarh, Rajasthan, Tamil Nadu, and Uttarakhand.
This initiative aims to provide sustainable livelihoods to artisans by connecting them with broader markets and preserving their unique cultural heritage.
Environmental Projects: Our environmental projects focus on combating deforestation through large-scale tree planting initiatives. These efforts not only help in restoring the ecological balance but also involve tribal communities in conservation activities, fostering a sense of ownership and stewardship towards their natural resources.
Educational and Healthcare Support: To improve the quality of life in tribal areas, we have implemented various educational and healthcare support programs. These initiatives include building and refurbishing schools, providing scholarships, organizing health camps, and ensuring access to essential medical services. Through these efforts, we aim to create a healthier, more educated, and self-reliant tribal populace.
Collaboration is often crucial in the social impact sector. Can you discuss any significant partnerships that Aadivasi.org has formed to further its mission?
Dr. Bikrant Tiwari: Collaboration is vital in the social impact sector. At Aadivasi.org, we have formed significant partnerships with grassroots-level SHGs to promote local art and crafts.
This collaboration has exponentially expanded our reach and impact, allowing us to spread our social initiatives more effectively and support a greater number of communities.
How does Aadivasi.org measure the impact of its initiatives on tribal communities?
Dr. Bikrant Tiwari: At Aadivasi.org, we measure the impact of our initiatives on tribal communities using a comprehensive approach that includes both qualitative and quantitative metrics.
Qualitative: We collect stories of personal transformation and community development, which provide deep insights into the human and social aspects of our work.
Quantitative: We track data on income improvement, environmental benefits such as the number of trees planted, and educational outcomes, including the number of children enrolled in schools.
This dual approach ensures we capture a comprehensive view of the progress and positive changes within the communities we serve.
What advice would you give to aspiring social entrepreneurs who are interested in blending commerce with social impact?
Dr. Bikrant Tiwari: Passion and Purpose: Ensure your business has a clear social mission that you are genuinely passionate about. Your purpose will drive you through challenges and inspire others to join your cause.
Sustainable Model: Develop a business model that effectively balances profitability with social impact. Sustainability in both financial and social aspects is key to long-term success.
Collaboration: Build strong partnerships to amplify your impact. Collaborating with like-minded organizations and individuals can enhance your reach and effectiveness.
Perseverance: Be prepared for challenges and stay committed to your cause. Perseverance and resilience are essential qualities for navigating the ups and downs of social entrepreneurship.
Dr. Bikrant Tiwari’s insights underscore a transformative fusion of business acumen and social responsibility, exemplifying Aadivasi.org’s pivotal role in catalyzing positive change.
As India’s foremost Impact Commerce brand, his leadership charts a path where commerce becomes a force for inclusivity and empowerment, promising a future where profit and purpose coalesce seamlessly for the greater good.
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