An interview with Dr Dhara Panchal, M.D., Founder & Director of Nitzana
Dr. Dhara Panchal, M.D., is a visionary in the field of holistic health and wellness, serving as the Founder and Director of Nitzana.
With a commitment to integrating traditional and modern healing practices, she has created a transformative space for individuals seeking comprehensive care.
In this interview, we explore Dr. Panchal’s journey, her innovative approach to wellness, and the impact of Nitzana on the lives of its patients.
What inspired you to transition from medicine to the world of health-conscious baking?
Dr Dhara Panchal: As a doctor, I’ve always believed in the power of prevention over cure. Over time, I realized that what we eat daily plays a far bigger role in our health than we often give it credit for.
The more I observed lifestyle diseases becoming common, the more I felt the need to do something meaningful outside of a clinical setup.
That’s when I started experimenting with baking and trying to create treats that weren’t just indulgent but also nourishing. What started as a personal quest to feed my family better eventually turned into Nitzana, where health and taste come together naturally.
How does Nitzana ensure its products remain free from harmful additives while maintaining great taste?
Dr Dhara Panchal: At Nitzana, clean label living is at the heart of everything we do. We use time tested, natural ingredients and avoid artificial preservatives or flavourings.
Each recipe goes through rounds of thoughtful development to strike the right balance between taste and nutrition.
We don’t cut corners, if that means making smaller batches with more care, so be it. We make products that we happily eat ourselves and serve to our families. That’s our standard for taste and trust.
What challenges did you face while scaling Nitzana into a successful D2C brand?
Dr Dhara Panchal: Scaling any brand comes with its set of hurdles, and Nitzana was no different. Since we were committed to preservative free, fresh treats, maintaining consistency during scale was challenging.
Logistics and timely delivery across India while preserving product quality was another big learning curve. But with time, we built a reliable supply chain and partnered with courier services that understood our urgency.
Another challenge was educating customers about the benefits of clean label snacking, but thankfully, the response and trust we’ve received made every effort worthwhile.
How do you see the healthy food industry evolving in India, and where does Nitzana fit into that vision?
Dr Dhara Panchal: The healthy food space in India is growing rapidly, and rightly so. Consumers today are reading labels, asking questions, and becoming more conscious about what they’re putting into their bodies.
I believe the future is in clean label, preservative free, and functional foods that support well being.
Nitzana fits into this space as a proudly homegrown FMCG brand offering wholesome alternatives that don’t compromise on taste. We’re not just following trends, we’re here to set a standard for guilt free snacking.
What’s next for Nitzana? Any exciting new product lines or expansions on the horizon?
Dr Dhara Panchal: Yes, We’re currently working on expanding our range of gluten free and millet based snacks, keeping India’s evolving dietary needs in mind.
We’ve also got some exciting collaborations lined up and are exploring more retail partnerships to reach every corner of the country.
Our goal is to make Nitzana’s healthy treats a household staple. We want to be there for the busy mom, the health conscious young adult, and everyone in between, offering convenience without compromise.
Dr. Dhara Panchal’s dedication to holistic health at Nitzana exemplifies her belief in the power of integrative medicine.
Her insights reveal a profound understanding of patient care and wellness, inspiring others in the field. As Nitzana continues to grow, Dr. Panchal remains committed to fostering a healthier community, proving that a holistic approach can lead to lasting transformation and well-being for all.
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