Interview: Dr Ram Shroff, Founder and Director of Charak Pharma

An interview with Dr Ram Shroff, Founder and Director of Charak Pharma, a herbal healthcare company

In the ever-evolving landscape of wellness, Ayurveda stands out as a time-honored practice that marries ancient wisdom with contemporary science.

Dr. Ram Shroff, Founder and Director of Charak Pharma, has dedicated over 25 years to advancing this holistic approach.

Under his leadership, Charak has flourished, particularly through its distinguished branch, Vedistry, which draws on 75 years of Ayurvedic expertise to provide a diverse array of herbal supplements and skincare products that promote balanced health and well-being.

Can you provide an overview of Vedistry’s role within the Charak Group and how it contributes to the group’s legacy of Ayurvedic excellence?

Dr Ram Shroff: Vedistry, a new venture of Charak Pharma established in 2018, seeks to connect the timeless wisdom of Ayurveda with contemporary consumer needs, delivering high-quality products and services directly to you.

Leveraging over 70 years of expertise in world-class manufacturing and research from Charak Pharma, Vedistry positions itself as a reliable partner in Ayurveda, providing effective solutions for chronic ailments and lifestyle disorders through remedies, diet, and lifestyle support to enhance the well-being of you and your family.

With 76 years of Ayurvedic expertise, what sets Vedistry apart from other Ayurvedic brands in terms of its philosophy, approach, and product offerings?

Dr Ram Shroff: Our mission is to blend the deep wisdom of Ayurveda with advanced modern science to provide exceptional quality products and services. Vedistry represents Charak’s expansion into the personal and healthcare sectors, drawing on over 70 years of excellence as a leading Ayurvedic pharmaceutical company.

With this extensive experience, Vedistry offers a diverse range of high-quality OTC products, including flagship brands like Moha:, KOFOL, GO365, and DIPYA. We strive to deliver effective, well-researched, and sustainable solutions for the well-being of you and your family.

Ayurveda is rooted in ancient traditions. How does Vedistry balance traditional knowledge with modern advancements in healthcare and wellness?

Dr Ram Shroff: Ayurveda has been in practice over thousands of years   with objectives of not only treating   health issue but also prevention which uniqness of Ayurveda. 

Vedistry strikes a balance between traditional Ayurvedic knowledge and modern advancements in healthcare and wellness through several key approaches:

1. Integration of Research and Evidence: Vedistry conducts scientific research to validate traditional Ayurvedic practices, ensuring that they meet contemporary healthcare standards. This evidence-based approach reinforces the efficacy and safety of Ayurvedic treatments.

2. Collaboration with Experts: The company collaborates with Ayurvedic practitioners and healthcare professionals to merge traditional wisdom with modern medical insights, creating comprehensive health solutions that address current health challenges.

3. Innovative Product Development: Vedistry employs modern technology and methodologies in product formulation, ensuring that Ayurvedic remedies are not only effective but also convenient and appealing to today’s consumers.

4. Quality Assurance Practices: Utilizing state-of-the-art manufacturing processes in WHO GMP-certified facilities ensures that Ayurvedic products adhere to rigorous quality standards, combining the reliability of modern manufacturing with traditional herbal knowledge.

By blending ancient wisdom with modern practices, Vedistry effectively promotes Ayurveda as a relevant and valuable approach to health and wellness today.

Quality is paramount in Ayurvedic products. How does Vedistry ensure the purity, safety, and efficacy of its formulations?

Dr Ram Shroff: Quality is a core value of both Vedistry and Charak Pharma. All our products are manufactured in WHO GMP and ISO-certified facilities, adhering to robust quality management systems.

We rigorously test all raw materials for purity and phytoactive compounds using advanced instruments such as HPLC and AAS, totaling over 40 tests. Additionally, all finished products undergo testing by NABL-accredited third-party laboratories to ensure quality.

Furthermore, our products are evaluated through CTRI-registered clinical studies to confirm their safety and efficacy.

Vedistry is part of a larger group with a significant heritage. How does it leverage this legacy to innovate and stay relevant in today’s market?

Dr Ram Shroff: Vedistry is a division of Charak Pharma, building on a legacy of Ayurvedic expertise and trust that dates back to 1947. Our state-of-the-art facilities and products reflect decades of dedicated research, innovation, and clinical excellence.

With an unwavering commitment to quality, we ensure that every product and service is meticulously crafted to provide effective solutions for chronic ailments and lifestyle disorders through remedies, diet, and lifestyle support.

What are some of the flagship products or formulations that Vedistry is known for, and what makes them unique in the Ayurvedic marketplace?

Dr Ram Shroff: Vedistry is well-known for its flagship brands, which include Moha:, KOFOL, GO365, and DIPYA.

Moha offers a diverse selection of personal care products for skin, hair, and foot care, featuring items like sunscreen spray, face wash, lip balm, and body yogurt.

KOFOL includes a wide range of products such as chewable tablets, cough syrup, gargles, sips, and tablets, all designed to enhance immunity and support upper respiratory health.

GO365 is dedicated to joint and muscle wellness, enabling you to enjoy a restriction-free lifestyle throughout the year.

DIPYA helps manage digestive concerns, including acidity, IBS, constipation, and indigestion, with offerings like acidity relief tablets, digestive syrup, IBS relief, and daily gut cleanser.

All of these products are 100% Ayurvedic, backed by scientific research, clinically tested for safety and efficacy, manufactured in WHO GMP-certified facilities, and comply with rigorous quality standards.

Could you share any recent developments or initiatives at Vedistry that highlight its commitment to advancing Ayurvedic healthcare?

Dr Ram Shroff: For over seven decades, Charak Pharma has been committed to researching and advancing Ayurveda. This enduring dedication has allowed us to develop a comprehensive range of Ayurvedic products that are widely recognized for their effectiveness and safety, earning the endorsement of esteemed doctors both in India and internationally.

With this extensive experience, we proudly introduce VEDISTRY HEALTH MANTRA, your trusted Ayurvedic partner for family health. In a time characterized by chronic stress and lifestyle-related health challenges, Ayurveda offers profound, personalized healing by addressing the root causes of illness.

At Vedistry, we provide tailored health solutions designed to meet the unique needs of you and your family. Our Health Mantra combines ancient Ayurvedic wisdom with modern science to offer:

• Personalized Care: Customized health plans based on your specific body type and health conditions.
• Affordable Solutions: High-quality healthcare that remains cost-effective for your family’s needs.
• Natural Wellness: Products crafted from natural ingredients, ensuring safety and efficacy as guided by our expert Ayurveda practitioners.

Experience the harmonious blend of tradition and innovation with Vedistry, and embark on your journey to holistic well-being today.

In what ways does Vedistry engage with consumers and healthcare professionals to promote Ayurveda and educate about its benefits?

Dr Ram Shroff: Vedistry engages with consumers and healthcare professionals in various impactful ways to promote Ayurveda and educate them about its benefits:

1. Educational Workshops and Seminars: Hosting workshops and seminars that provide in-depth knowledge about Ayurvedic principles, practices, and benefits, allowing participants to interact directly with experts.

2. Online Webinars and Training Programs: Offering virtual sessions where consumers and healthcare professionals can learn about Ayurvedic solutions and their applications in daily health.

3. Informative Content Creation: Producing blogs, articles, videos, and infographics that explain Ayurvedic concepts, product benefits, and health tips, making information easily accessible.

4. Social Media Engagement: Utilizing platforms like Facebook, Instagram, and Twitter to share success stories, health tips, and educational content, fostering a community interested in Ayurveda.

5. Collaborations with Healthcare Professionals: Partnering with doctors and health practitioners to integrate Ayurvedic solutions into their practice, thereby reaching a broader audience.

Through these strategies, Vedistry not only promotes Ayurveda but also fosters a deeper understanding of its benefits among consumers and healthcare professionals.

Looking ahead, what are Vedistry’s strategic priorities and aspirations for the future, particularly in expanding its reach and impact globally?

Dr Ram Shroff: The Core mission of vedistry is integrate Ayurveda wisdom on our day to day life for better healthier life across globe Delivering Ayurveda for better health involves several strategic approaches to ensure effective outreach and impact. Here are some key priorities:

1. Education and Awareness: Conduct informational campaigns to educate the public about Ayurvedic principles, benefits, and practices. This can help demystify Ayurveda and attract more individuals interested in holistic health.

2. Personalized Health Solutions: Develop customized Ayurvedic treatment plans based on individual health profiles, including dosha analysis, dietary recommendations, and lifestyle modifications to enhance effectiveness.

3. Quality Product Offerings:  offer high-quality Ayurvedic herbs, supplements, and wellness products. Ensuring authenticity and efficacy can build trust and loyalty among clients.

4. Digital Platforms: Leverage technology to create online platforms for consultations, virtual education, and e-commerce for Ayurvedic products, making services accessible to a broader audience.

5. Research and Development: Invest in research & innovation to validate Ayurvedic practices and treatments scientifically

By focusing on these strategies, Vedistry can effectively deliver Ayurvedic solutions that promote better health and well-being, enhancing its impact in the wellness space.

As we conclude our conversation with Dr. Ram Shroff, it becomes clear that his commitment to Ayurveda is not just about preserving tradition but also about innovating for the future.

Through Vedistry’s offerings, he aims to make holistic health accessible to all, blending time-tested practices with modern advancements.

Dr. Shroff’s vision not only honors the legacy of Ayurveda but also empowers individuals to embrace a healthier lifestyle, making a significant impact on wellness in today’s world.

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