DS Spiceco Launched New Campaign Kyunki Khana Sirf Khana Nahi Hota For Catch Salts & Spices
November 12, 2022: Conceived by Dentsu Creative, the campaign highlights the idea that food encompasses an abundance of creations – memories, bonds, tradition and values, bringing the brand closer to the consumer’s everyday life.
The brand has roped in Akshay Kumar and Bhumi Pednekar to beautifully establish this concept and further emphasizes the underlying idea that food is a language used to express myriad emotions.
“We Indians don’t just enjoy food, we savor it. I’m happy to be a part of the brand, Catch Salts & Spices and its new campaign.
Food has always meant a lot to me. It’s a pleasure to portray that. That feeling on screen. ,” said Akshay.
On the occasion, Bhumi Pednekar reiterated, “Catch Salts & Spices has become a household name with its wide range of products.
I believe that the way to one’s heart is through food and thus resonates with the idea of ’Kyunki Khana Sirf Khana Hota’.” gives.’.” Commenting on the campaign, Sandeep Ghosh, Business Head, DS Spisco Pvt Ltd said, “Spices are the soul of Indian cuisine.
We as a brand want to own the kitchen of consumers with our range of spices. The new campaign will bring a variety of consumer interactions with food. Noise.
” I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performances.” On the idea behind the campaign, Ajay Gehlaut, Group Chief Creative Officer, Dentsu Creative, said, “For us food is more than just fuel for the body, it is often how we express ourselves and how we show care for each other.
That’s what we are. About bonding and conversations over food. That’s the idea behind this campaign, and I’m thrilled to finally see it come to life.” “Catch Salts & Spices is a progressive brand known for its premium quality and wide range of products and is now trying to adopt a new position that takes into account the consumer’s deep bond with food.
I can already see breaking the cycle. .a sea of uniformity in a competitive landscape, said Ajit Devaraj, President, Dentsu Creative North.
The film opens with a playful duel between husband and wife and things get heated when the wife discovers that the cook is off on Sunday.
Caring husband Akshay cooks for his wife Bhumi to save the day. The film ends with the thought “Kyunki Khana Sirf Khana Nahin Hota, Kabhi Nonk Jonk, Kabhi Pyaar Bhi Hota Hai“, which shows how good food can create precious moments.
The ad film is the first in a multi-film campaign, with each TVC executing on the campaign’s original idea. Catch Salts & Spices plans to run a 360-degree campaign around this with a range of films, POS, OOH and digital.
Catch Salts & Spices made its debut in 1987 with the launch of the path-breaking tabletop salt dispenser and since then the brand has evolved to encompass the very essence of Indian cooking, from whole, straightforward spices to countless blends that trap exotic aromas and render doing.
An essential flavor for a kitchen-made masterpiece. Catch Masala has an enviable range of spices, sprinkles and pastes; Across eight categories and today it is a household name, synonymous with quality and innovation.
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