Pioneering voice-led, multilingual customer engagement in India’s metal aggregation industry
New Delhi, July 29th 2025: Enlight Metals Pvt. Ltd., one of India’s fastest-growing metal aggregator companies, has announced the successful integration of Conversational AI into its lead generation and customer inquiry operations.
This move is part of the company’s ongoing mission to simplify and digitize the industrial metal supply chain for Bharat’s mobile-first buyers.
The AI-powered assistant is now live across Enlight’s website and WhatsApp channel, capturing and routing customer inquiries in natural language whether the request is for HR coils, CR sheets, or GP plates.
The system currently supports Hindi, English, Marathi, and Hinglish, enabling regional players to communicate effortlessly in their preferred language. It is designed to understand local terminology and hybrid dialects, ensuring seamless interaction across customer segments.
“At Enlight, we’re building more than just a metal sourcing platform, we’re creating an intelligent ecosystem for industrial procurement,” said Dhananjay Goel, Director, Enlight Metals Pvt. Ltd.
“Conversational AI helps us serve customers faster and smarter, especially those who prefer to interact in regional languages. This is about making industrial buying as simple as chatting with a friend.”
The AI assistant supports voice-based submission of RFQs (Request for Quotations) in supported languages.
It automatically structures and routes these inquiries even outside business hours, eliminating lead leakage and reducing response times from hours to seconds.
Enlight Metals has also automated PDF-based quotations, allowing customers to receive product pricing instantly based on material type, thickness, quantity, and delivery location.
As Enlight Metals expands into new regions, the company plans to add Gujarati, Kannada, and other regional languages, further strengthening its commitment to local accessibility. The AI stack has been built as a modular system, capable of adapting to linguistic and cultural nuances across India.
About Enlight Metals Pvt. Ltd.
Headquartered in Pune, Enlight Metals was founded in 2024 as a metal aggregator serving India’s core industrial sectors.
The company simplifies metal sourcing for OEMs and infrastructure players by connecting them with trusted suppliers and manufacturers, ensuring quality, competitive pricing, and transparency.
Enlight Metals currently serves over 500 OEMs across Maharashtra and beyond, supporting industries such as automobile manufacturing, railways, cable tray fabrication, solar and wind energy, heavy engineering, and construction.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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