Flipkart signs MoU with the Government of West Bengal to train and support local artisans, handicraft makers, and weavers

Flipkart ties up and signs MoU with the Government of West Bengal to train and support local artisans

Kolkata: April 26, 2022: MoUs have been signed under Flipkart’s SAMARTH initiative to support low-service communities, local artisans, handicraft makers, and weavers to gain under-India market-access through Flipkart Marketplace.

Flipkart SAMARTH will help drive inclusive economic growth, especially for artisans, weavers and other disadvantaged communities

Under this partnership, Samarth Program will provide time-bound incubation support and training benefits to service communities.

Flipkart, India’s Indigenous e-commerce marketplace has announced the signing of a MoU with the Department of Micro, Small and Medium Enterprises and Textiles (MSME & T) of the Government of West Bengal to take advantage of e-commerce to train and assist local artisans, weavers and handicraft manufacturers.

The Flipkart-enabled program will empower artisans, handicraft makers, and weavers in the state with the ecosystem support needed for the development and benefit of ecommerce platform access.

Under this partnership, Samarth Program will provide time-bound incubation support and training benefits to service communities.

Agreements were signed with the state’s micro, small and medium enterprises and the textile department.

Flipkart announced on Monday that it has signed a memorandum of understanding with the West Bengal government to train and support local artisans, weavers and handicraft manufacturers to take advantage of its e-commerce platform to grow their businesses nationally.

Rajesh Pandey, Principal Secretary, MSMEs, West Bengal, said, “We are focused on deepening our commitment to MSMEs in the state and helping in their development.

This partnership will enhance the growth of artisans, weavers, small businesses and MSMEs and provide opportunities to enable e-commerce. ”

Rajesh Pandey also said that these efforts would be instrumental in promoting inclusive growth and promoting social and commercial development in the state.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said that with the national market reach of the e-commerce company, it would play a vital role in advancing the economic growth of weavers, artisans and small businesses.

“As an indigenous company, we are passionate about the growth of our vendors, building an inclusive e-commerce ecosystem and constantly looking for innovative ways to uplift and empower all segments of society, especially MSMEs,” Rajneesh Kumar said.

Under this partnership, it will provide time-bound incubation support and training benefits to disadvantaged communities.

About the Flipkart Group

The Flipkart Group is one of the leading digital commerce entities in India and includes the group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health + and Cleartrip.

The company is also majority shareholder in PhonePe, which is one of the leading payment apps in India.

Founded by Binny Bansal and Sachin Bansal in 2007, Flipkart has millions of customers, sellers, merchants and small businesses with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories..

Flipkart is known for leading services like Cash On Delivery, no cost EMI and easy returns – customer-centric innovations.