FOY Hosts First-Ever On-Ground Event in Mumbai, Bringing the Best of K-Beauty to India

Mumbai, 18th June, 2025 — FOY, the innovative e-commerce platform dedicated to skincare junkies and makeup enthusiasts, successfully hosted its inaugural on-ground event last week in Mumbai.

This remarkable debut brought together exclusive guests from the industry to immerse themselves in the enchanting world of K-beauty under one roof.

The evening celebrated Korean skincare and makeup, offering engaging experiences such as colour analysis theory sessions, an interactive photo booth, and the personalization of traditional Korean hand fans, all designed to blend beauty with culture. 

To name a few, guests were captivated by FOY’s carefully curated lineup of cult K-beauty brands, including Mary & May, Haruharu Wonder, Medicube, Revcell, HUR, Feev, Ilso and TFIT. Leading the showcase was Mary & May, a clean beauty brand dedicated to ingredient transparency and safe, effective formulations that provide a conscious choice for modern skincare routines.

Also featured was Dear Doer, a mindful vegan brand that harmonizes daily rituals with joy through nature-derived, plant-based ingredients and uplifting fragrances. With a strong focus on self-love, sustainability, and positivity, Dear Doer infuses purpose into every skincare moment.

FOY’s Co-founders, Bhavika Kothari and Manoj Shinde were actively engaged at the event, personally welcoming guests and sharing their vision of making global skincare accessible and meaningful. 

“With FOY’s first on-ground experience, our goal was to share the essence of Korea’s celebrated skincare culture with our Indian skincare enthusiasts.

This event was more than just a showcase of products; it was a glimpse into what FOY offers and how we will bring the world of global skincare closer to our community. We are thrilled to make world-class skincare accessible under one roof,” says Bhavika Kothari, Co-founder of FOY.

With this successful debut, FOY has set the stage for a transformative wave of skincare experiences in India, rooted in quality and driven by a commitment to conscious beauty. This event marks the beginning of FOY’s journey to revolutionize the K-beauty experience for Indian skincare lovers.

Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.

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