The Art of Jewellery: Insights from Gautam Totuka, Director of P.C. Totuka & Sons

An interview with Gautam Totuka – Director of P.C. Totuka & Sons, one of India’s most respected heritage jewellery houses

In this exclusive interview, Gautam Totuka, Director of P.C. Totuka & Sons, shares insights into the rich legacy of one of India’s most esteemed heritage jewellery houses.

He discusses the delicate balance between tradition and innovation that defines their exquisite craftsmanship.

Can you share the history and founding story of P.C. Totuka & Sons and what inspired its establishment?

Gautam Totuka: P.C. Totuka & Sons was founded in 1950 by Mr. Padam Chand Totuka, a visionary whose journey began with an extraordinary passion for colored gemstones.

Travelling all over Jaipur on only a bicycle, he built strong relationships with family jewellers through trust, integrity, and a bold approach to deal-making that earned him lasting respect.

What distinguished him from the rest of the jewellers was his deep love for vibrant stones, particularly emeralds, rubies, and sapphires, which he treated not merely as gems but as pieces of art.

His sharp eye for quality and fearless business acumen helped establish the brand’s reputation for excellence in the Indian jewellery industry.

Even today, the legacy of his values and vision lives on, making P.C. Totuka & Sons a name synonymous with authenticity, craftsmanship, and enduring trust across the entire nation.

How has the brand evolved over the years while maintaining its heritage and traditional craftsmanship?

Gautam Totuka: Over the years, P.C. Totuka & Sons has gracefully evolved from a traditional gaddi (office) setup to a luxurious showroom located in one of the most prominent areas of Jaipur, reflecting the brand’s growth while staying rooted in its legacy.

Despite this transformation in scale and presence, the brand has remained unwavering in its commitment to timeless craftsmanship and heritage.

Our focus has always been on creating heirloom-quality pieces—jewels that are passed down through generations, not just worn for occasions.

The intricate craftsmanship, especially in colored gemstones, continues to be carried out in Jaipur, where the art has been nurtured for decades.

While we embrace contemporary design sensibilities, every creation is still built on the same traditional techniques that defined us from the beginning.

This balance of heritage and innovation is what keeps P.C. Totuka & Sons both classic and contemporary.

How do you ensure the quality and authenticity of the materials used in your jewellery?

Gautam Totuka: At P.C. Totuka & Sons, quality and authenticity are the foundation of everything we create. Our brand philosophy is encapsulated in our logo, PCT, which stands for Pure, Classic, and Timeless.

 ‘Pure’ reflects our uncompromising commitment to using only the finest, ethically sourced gemstones and precious metals, each meticulously examined and certified for authenticity.

‘Classic’ indicates our deep reverence for vintage jewellery, drawing inspiration from timeless designs that have defined elegance across eras.

 ‘Timeless’ represents our belief in creating pieces that are not bound by trends but are designed to be cherished and worn across generations.

Every step of our process, from sourcing to setting, is guided by thorough attention to detail and a legacy of trust that ensures each piece is as enduring in quality as it is in beauty.

Can you discuss the significance of traditional techniques in your jewellery-making process?

Gautam Totuka: At P.C. Totuka & Sons, traditional techniques are the cornerstone of our jewellery-making process, bridging centuries-old craftsmanship with contemporary design.

Our jewellery is deeply rooted in history, drawing inspiration from the grandeur of the Mughal Empire and the legendary craftsmanship of the Royal Karkhaanas, where design was treated as an art form and every detail held significance.

We proudly uphold intricate techniques such as Meenakari, Jadau, fine detailing on real gemstones, and delicate stone carving—skills that require years of mastery and are becoming increasingly rare.

These methods not only enhance the beauty of each piece but also preserve the soul of Indian jewellery-making. Each piece created using these traditional techniques carries a deeper meaning, echoing the elegance of the past, the sensibility of the present, and a vision for the future.

By preserving these traditional methods while integrating contemporary elements, we ensure that each piece not only reflects our rich heritage but also resonates with today’s discerning wearers.

Can you share some insights into the most popular collections or pieces that have defined your brand?

Gautam Totuka: One of the most iconic and defining collections at P.C. Totuka & Sons is our ‘Navratna Collection’, a testament to our pioneering role in preserving our tradition and heritage in the modern era.

Revered for its deep spiritual significance and astrological alignment, Navratna—featuring the nine sacred gemstones—has long been a symbol of harmony, protection, and cosmic balance.

We take immense pride in being considered market leaders in this category, with patrons from across the country seeking us out specifically for these masterpieces.

Each stone is meticulously placed to preserve its traditional sequence, while our design approach blends age-old symbolism with a contemporary aesthetic, making the pieces elegant and deeply evocative.

From lotus motifs that signify purity to radiant patterns symbolizing enlightenment, every detail is intentional and meaningful. These pieces are heirlooms of purpose and beauty, designed to resonate with both heritage and modernity.

How do you see the future of heritage jewellery in a rapidly changing market?

Gautam Totuka: The future of heritage jewellery remains strong, even in a rapidly evolving market, because it is so deeply woven into the cultural and emotional fabric of Indian traditions.

While the modern consumer now leans towards lighter, more wearable designs, the essence of heritage, which lies in its craftsmanship, symbolism, and elegance, continues to hold immense value.

At P.C. Totuka & Sons, we regard this shift not as a challenge, but as an opportunity to reinterpret tradition in a more contemporary, versatile form. Indian weddings, festivals, and life’s milestone moments still call for jewellery that feels meaningful and rooted, and that’s where heritage continues to thrive.

The key lies in creating pieces that blend the richness of the past with the functionality and aesthetic sensibilities of today.

We believe that as long as jewellery tells a story and carries emotion, heritage will never go out of style—it will simply evolve.

What are your future plans for P.C. Totuka & Sons, and how do you envision the brand’s growth in the coming years?

Gautam Totuka: Looking ahead, P.C. Totuka & Sons has ambitious plans for growth, with a focus on expanding our reach both within India and internationally.

The brand envisions establishing a robust pan-India presence by opening showrooms in key cities across the country, ensuring that more people can experience the brand’s exceptional craftsmanship and heritage firsthand.

In addition to this, we plan to participate in numerous jewellery exhibitions and shows, further amplifying our legacy of quality, tradition, and timeless beauty.

The goal is not just to be recognized as a leading brand in India but to build a global presence, connecting with jewellery lovers worldwide who value quality, tradition, and artistry.

As we grow, we will continue to stay true to our roots, while also embracing new opportunities to innovate and share our legacy with a broader audience.

By expanding our reach and maintaining our dedication to excellence, we envision P.C. Totuka & Sons to become a symbol of Indian craftsmanship and heritage on the global stage, cherished by clients across the world.

What advice would you give to aspiring jewellers looking to preserve traditional craftsmanship in their work?

Gautam Totuka: To aspiring jewellers who wish to preserve traditional craftsmanship, our advice is simply to honour our heritage by incorporating it meaningfully into your work.

Jaipur holds a treasure trove of age-old techniques—meticulous gemstone setting, intricate enamel work, and handcrafting methods that are found nowhere else in the world.

These crafts are not just techniques; they are legacies, and it’s our collective responsibility to ensure they don’t fade with time.

Even if your designs lean towards modern sensibilities, find ways to embed these traditional elements into your pieces.

When done thoughtfully, it not only sets your work apart but also educates and inspires future generations about the richness of our culture.

Traditional craftsmanship deserves not just preservation, but celebration—and every jeweller has a vital role to play in keeping it alive and relevant.

Gautam Totuka’s passion for preserving heritage while embracing modernity ensures that P.C. Totuka & Sons remains a beacon of excellence in the jewellery industry, captivating generations with timeless elegance and artistry.

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