Ghazal Alagh, Co-Founder of Mamaearth & Shark Tank India Judge

Ghazal Alagh-Mamaearth

Meet Ghazal Alagh, Co-Founder of Mamaearth & Shark Tank India Judge

Ghazal Alagh, who appeared as a shark in the business reality show Shark Tank India 1, is all set to take her personal care brand MamaEarth.

Honasa Consumer Limited, the parent of MamaEarth, recently filed its draft red herring prospectus with capital markets regulator Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).

Mamaearth IPO

Chief Mama Alagh through an offer for 46.82 million shares with an offer-for-sale (OFS) component of Rs. 400 crore plans to issue new shares.

If the offer goes through, Ghazal Alagh’s Honasa Consumer will be one of the first new-age direct-to-consumer companies to have an IPO in India.

The Gurugram-based company was valued at $1.2 billion when it last raised $52 million in funding in January 2022. In just six years after its launch, Alagh’s company became a unicorn and was the first company of the year 2022.

Who is Ghazal Alagh?

Chief Mama and co-founder of MamaEarth, 34-year-old Ghazal Alagh is a corporate trainer-turned-artist and mompreneur.

As her LinkedIn profile states, she wants to transform India’s beauty landscape in this digital age, by understanding consumer needs and catering to them through a D2C first, house of brands strategy, where we currently have Mamaearth and TheDermaCo.

A graduate in Information Technology from the New York Academy of Arts and intensive courses in modern art, design and applied arts, Ghazal Alagh began her career with NIIT as a corporate trainer. She trained managers and engineers of various IT companies in SQL, J2ME and Oracle.

Mamaartha Tour

Ghazal Alagh and Varun’s journey began when they were expecting their first child. At that point they went from a bungee jumping, pub hopping, carefree couple to basically some security wardens. Everything had to be safe, kosher and Googled.

After being blessed with a child, the couple, in search of the best for their child, put on their spyglasses and did all the possible research available.

They were shocked to see how most baby products, be it lotions or shampoos, contain toxins that prove harmful to young children.

That’s when Varun and Ghazal Alagh decided to do something about it and create products that are completely safe and certified toxic free. Mamaearth, according to him, is a brand for parents, by parents.

With an aim to create products that are mum-baby friendly, toxin-free, meet strict international standards and are fundamentally awesome, MamaEarth was born.

Ghazal Alagh separate identity

For leading Mamaearth to success, the mompreneur has been recognized as Business World 40 Under 40 and Woman Entrepreneur of the Year 2021 by Entrepreneur India.

She is also named among the top 10 female artists of India. Ghazal has appeared on the Shark Panel in the business reality TV show Shark Tank India.

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