September 08, 2021, Mumbai, Maharashtra, India: Gillette, safety razors and other personal care products owned by Procter & Gamble India has launched an all-new MACH3 grooming range. The launch has been done to commemorate 20 years of the iconic Gillette MACH3 razor in the country.
To celebrate the 20th anniversary, Gillette unveiled its latest campaign #GetYourMachOn, which includes 3 new razors – the Gillette MACH3 Bold, the Gillette MACH3 Turbo with Flexball and the Gillette MACH3 with Hygiene Cap.
Gillette brought MACH3, the first world class 3-blade shaving brand in India in 2001. The young Indian men who bought it at that time were amazed at the comfort that MACH3 brought to their daily shaving regime.
The much-loved MACH3 Turbo has been upgraded to feature 3D Flexball technology that twists and turns along the contours of the face.
In stores, the classic and original Gillette MACH3 now comes with a limited-edition portable hygiene cap that closes at the razor head, making it super travel friendly.
The brand new MACH3 Bold is a stylish, black, heavy and expertly balanced razor designed for perfectly weighted shaving strokes.
To complement the MACH3 Bold, the new grooming range includes the first of its kind Magnetic Razer Dock, an accessory to store razors and jazz up your sink space.
MACH3 Turbo enables you to create an edgy beard style and create a clear contrast between your skin and the hair of the beard.
Gillette has partnered with three young and upcoming cricketers, Shubman Gill, Sanju Samson, and Shreyas Iyer, who are the future generations of the IPL and the Indian national cricket team.
Senior Director and Country Leader, Gillette India, Saurabh Bajpai said, “Gillette India is proud to launch this exciting new grooming range to celebrate the 20th anniversary of the MACH3 razor in India“.
Gillette has always strived to deliver the best grooming experience through cutting-edge technology and innovation.
MACH3 has always helped men look their best, stay sharp and give them the confidence to control their facial hair.
In 2001, the Gillette MACH3 provided the most comfortable shave known to Indian men at the time. 3D Flexball Turbo will help users to make their style sharper and better. MACH3 will enable bold men to re-live the joy and thrill of shaving.
In 2021, with an industry-first magnetic razor dock with Turbo Flexball and bold handle, we continue that journey of phase-changing the shaving experience.
Gillette MACH3 stands for the passion and dreams of a 20 year old Indian man, our partners Saurabh Bajpai and Sanju, Shreyas perfectly capture this spirit of aspiration and performance. “
Executive Creative Director, Gray Group, Juneston Mathana, said, “It has been exciting to work with Gillette to spread the cultural image of Match 3 to Millennials. It’s cool, it’s sleek and it aims to make the daily ritual of grooming exciting“.
Young men these days are on a quest to bring out their best versions and what better way to capture their attention than by introducing them to a new version of MACH3.
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With a breed of new age cricketers at the helm who are known to put their best foot forward in the game. This is the new MACH3. So, get your mach ON!”