~The agency will be handling communication program for the brand with an innovative and advanced PR approach for the campaign ~
February 2021: Glad U Came, a leading PR and influencer marketing agency, has now been associated with Revlon, the first ever international cosmetic brand launched in India for their upcoming #ShedTheGrey campaign.
The Mumbai-based agency will be looking after the brand’s execution of #ShedTheGrey with Revlon Top Speed, a 5-minute do-it-at-home hair color solution.
Glad U Came promises to utilize creativity and innovative ideas to build a smooth relationship between the brand and its audience.
The agency plans on increasing the reach and quality of content for Revlon through targeted social media influencer activities, digital communication, and more.
Revlon is a global beauty leader with a portfolio of iconic brands that transform the lives of men and women around the world.
The company has a diverse portfolio of brands with a wide variety of products ranging from colour cosmetics, body care to fragrances and hair colours. They are committed to high-quality product innovation, performance and sophisticated glamour.
On the association with Revlon India’s #ShedTheGrey Campaign, Maddie Amrutkar, the CEO and founder of Glad U Came said, “We at GUC, are thrilled to take on this adventure with Revlon.
We look forward to captivating the audience’s attention with our communication strategy and in-turn convert them into loyal customers of Revlon.”
About Glad U Came
Glad U Came is a leading and fastest-growing PR and Influencer Marketing agency. The young and budding communication specialist boutique offers PR and Celebrity Management Solutions, Influencers Marketing to Luxury, Fashion, and Lifestyle.
Glad U Came firmly believes in innovation that works best for building brand relations.
The agency aims to build a long-lasting relationship with brands and celebrities and bring them a memorable experience.
Modi-Mundipharma Beauty Products Pvt Ltd., part of Umesh Modi Group, introduced Revlon in India in 1995.
It is the first international cosmetics brand launched in India. The brand has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care.
It is committed to high quality product innovation, performance and sophisticated glamour. Today, Revlon’s diversified portfolio of brands is sold across India in approximately 40,000 outlets and 100 Exclusive Brand outlets.
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