Godrej aer launches ‘if bathrooms could talk’ marketing campaign

Godrej aer launches ‘if bathrooms could talk’ campaign

Updated: May 11, 2022: Godrej aer, India’s leading home fragrance brand, has launched a new campaign called ‘If Bathrooms Could Talk’.

The campaign sheds light on the often unspoken issue of poor hygiene and sanitation in Indian households.

Godrej Air has unveiled its new campaign, ‘If Bathrooms Talk’ for its segment of bathroom fragrances, Godrej Air Power Pocket.

The marketing campaign, Conceptualised by Creativeland Asia, insists that if the bathroom could speak, they would ask for a Godrej Air Power Pocket because of its fragrance.

According to a recent survey by the World Health Organization (WHO), over 60% of households in India do not have access to basic sanitation facilities. This means that millions of people are exposed to disease-causing bacteria and viruses daily.

Poor sanitation is not only a health hazard but also a social issue. Women and girls are often the most affected, as they are the ones who bear the brunt of poor hygiene practices.

“When you have a Godrej air power pocket in the bathroom, it is taken care of. With the help of the new TVC VFX, Godrej emphasizes the features of Air Power Pocket, ” Somasree Bose, Chief Marketing Officer, Godrej Consumer Products Limited (India) said.

The film shows a conversation between objects in the bathroom, which ensures that the bathroom can talk. The conversation focuses on the fact that a clean bathroom reflects the values ​​of the home.

And when a person puts a Godrej air power pocket in the bathroom, the fragrance of the product lifts the spirits other items in the bathroom.

With the ‘If Bathrooms Could Talk’ campaign, Godrej aer aims to start a conversation around this important issue.

The campaign highlights the importance of using quality home fragrance products like Godrej aer’s range of air fresheners, which not only make your bathroom smell good but also help to keep it clean and germ-free.

Godrej aer’s ‘If Bathrooms Could Talk’ campaign is a reminder that we all need to do our part to ensure that our bathrooms are clean and hygienic places.

It is a call to action for everyone to take simple steps like using an air freshener regularly, to help keep our bathrooms safe for all.

Godrej Consumer Products is part of the Godrej Group and leading Indian consumer goods company. Headquartered in Mumbai, Maharashtra, the group claims to have 1.15 billion customers globally in various businesses.

The company offers products in the categories such as household insecticide, air freshener, hair care, wet tissues, and soap.

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