Godrej L’Affaire, a lifestyle platform by Godrej group attracts 40 brand partners for 4th Edition

Godrej L’Affaire, a lifestyle platform by Godrej group attracts 40 brand partners for 4th Edition

Godrej L’Affaire, a lifestyle platform by Godrej group has announced its fourth edition on 22nd February in Mumbai. Its fourth season is based on the theme ‘New Beginnings: Going Back to Roots ’ that will showcase the unrivaled legacy and rich culture of our country that will influence future lifestyle experiences and sharing stories through curated masterclasses and appealing sessions on music, health, food, travel, and design.

The fourth edition of Godrej L’Affaire is presented by MX Player, while the on-ground execution of this season will be managed by Wizcraft International and styled by Krsnaa Mehta of India Circus.

The gala will showcase the experiences of famous and top lifestyle brands such as Harley Davidson, Tonino Lamborghini Fragrances, Guess Watches, BBLUNT, Godrej Aer, Godrej Interio, Tata Nexon EV, Esprit, Myntra and Godrej Security Solutions. The media partners for this event include Sunday Mid-day (Print Partner), IWMbuzz.com (Digital Media Partner), Living Foodz (Lifestyle TV Partner) and Radio One 94.3.

“After three consecutive years of successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations in an experiential manner.

With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle” stated Tanya Dubash, executive director and chief brand officer Godrej Group.

Godrej L’Affaire will put forward a chance for the people to be part of the grand celebration of food, travel, fashion, design, art, and music. Actress Bhumi Pednekar will take up a chef’s hat for a live cook-off with Chef Varun Inamdar interspersed with a conversation on how to bake a blockbuster.

The famous celebrity couple Karanvir Bohra and Teejay Sidhu will share their experiences will millennial parents on inculcating spirituality in children through travel. Monisha Jaising and Shweta Bachchan Nanda will showcase their luxury pret fashion label MxS. Very interestingly, this will be the first-ever showcase of MxS since its launch.

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Other prominent brand partners for Godrej L’Affaire are Cinthol, Godrej Real Good Chicken, Script, Vikhroli, Goodknight Naturals, Godrej Veg Oils, Godrej Professional Godrej Protekt and Slice of Pink. Moreover, The Godrej Food Trends Report- 2020 will be launched at Godrej L’Affaire, curated by Rushina Munshaw-Ghidiyal consists of insights, predictions collected from conversations with over 150 experts- chefs, influencers and thought leaders across the cities.