Gummy vitamins are chewable vitamins similar to other gummy products such as candies. Gummies are popular across ages and regions.
This is the reason the demand comes from across the world. No wonder the market is booming and new players are entering the sector with innovative gummy ideas, qualities, and flavors.
The rise in cases of chronic disease in developed countries including North America and Europe has created the demand for gummy vitamins in the past few years.
There is a significant increase in the number of vegetarian and vegan diet patronizers around the world, especially in the U.K. and the U.S.
As a result of this growth and popularity, market stakeholders are launching products that are 100% vegetarian.
As per the research report published by Allied Market Research, the global gummy vitamins market size was worth $5.7 billion in 2018, and is expected to reach $9.3 billion by 2026, manifesting a CAGR of 6.5% from 2019 to 2026.
There are a few trends that boost the global gummy vitamins market such as gummy vitamins created for hair health, children-friendly gummy vitamins that offer all-in-one nutrition, and gummy vitamins that help to quit smoking.
In the post-COVID-19 world, people are most likely to make vitamins a part of their daily diet in order to stay healthy.
Gummy vitamins will help such people to keep up with their daily consumption of crucial vitamins without having to swallow bitter pills.
Below are the updates from the gummy vitamins market that are creating a stir.
Gummy vitamins that help to maintain hair health:
Modern lifestyle has turned our health upside down and hair health is not an exception to it. Increasing pollution and diet habits worsenhealth conditions without any warning.
While talking about hair, hair loss in the younger generations is noticed widely. An Indian company found a solution to this in the form of Power Gummies.
Power Gummies are created with the help of Mprex Healthcare Pvt. as a research and testing partner.
Power Gummies are chewable gummy vitamins that help to enhance hair volume, prevent hair thinning, and improve hair regrowth.
They have made it easier for people suffering from hair loss and related issues as they can undergo a hair-fall treatment by consuming tasty vitamins instead of bitter pills. Doctors and medical professionals believe that these gummies can work wonders on hair loss.
Gummies that are made for children’s taste buds:
While some organizations have focused on health and hair conditions to be treated with gummies, other business organizations are making efforts to make gummies even more children-friendly. Shaklee is such a company.
The recent news comes from the company whose founder created the first multivitamin in the U.S. The news is about the use of the newest innovation named Meology Kids that is built keeping the next generationin mind.
The technology offers superior nutrition in a personalized and all-in-one gummy vitamin that is created for kids.
The innovation is suitable for children above the age of four. Meology Kids offers claims to provide 100% of the daily value of eightcore nutrients, along with three-fold DHA & EPA, but with one-third less sugar.
Gummies that help you quit smoking:
The use of gummies is no longer limited to fulfilling the vitamin deficiencies. The approach is expanded and gummy products are launched to deal with addictions such as smoking.
CBD Gummies To Quit Smoking is a scientifically backed and tested product that is made to improve health and fitness.
It is suitable for people above the age of 18. CBD used in this product calms our bodies and helps in managing visual cravings, sleeping patterns, clinical depression, unhealthy food habits, and trauma, among others.
The product is created with natural ingredients, making it safe for the users, irrespective of gender and age.
Gummy vitamins in the post-COVID-19 world:
The COVID-19 spread has caused dramatic shifts in our lifestyle. Many people prefer using vitamins and other health supplements to boost immunity in order to fight the risk of COVID-19 infection.
Parents find gummy vitamins a perfect choice as children would never consume something that is not tasty and colorful.
Consumers prefer comfort and convenience in every buying choice they make. When it comes to starting a healthy lifestyle and maintain it, most people wish to make sure they get to do it with some ease.
In the case of vitamin products, the taste, color, and shapes of the product create an overall experience for the users, which defines their choice. On these terms, gummy vitamins stand out in the market.
By Hemangi Gokhale:
Hemangi is a free-spirited woman who has made writing her profession. She loves to read, binge on Netflix, and ride her Avenger 180 when she is not working.