Interview with H S Bhatia, Managing Director of Kelwon Electronics & Appliances

An exclusive interview with H S Bhatia, Managing Director of Kelwon Electronics & Appliances Pvt. Ltd, Manufacturing Partner DAEWOO India

We are delighted to have the opportunity to sit down with Mr. H S Bhatia, the distinguished Managing Director of Kelwon Electronics & Appliances Pvt. Ltd, a prominent Manufacturing Partner of DAEWOO India. With a wealth of experience and a proven track record in the electronics and appliances industry, Mr. Bhatia has played a pivotal role in steering Kelwon Electronics to new heights.

Under his leadership, the company has established itself as a key player in the market, contributing significantly to the manufacturing landscape and shaping the future of the industry. Today, we have the privilege of gaining insights into Mr. Bhatia’s journey, the challenges and triumphs encountered along the way, and his vision for the future of Kelwon Electronics in partnership with DAEWOO India.

Can you provide an overview of Kelwon Electronics & Appliances Pvt. Ltd. and its role as the exclusive brand licensee for DAEWOO in India?

H S Bhatia: KELWON is known for innovative and cutting-edge Korean technology, and has introduced new age products like Lithium Hybrid Inverter, Health Water Machine and many more.

DAEWOO, the iconic brand owned by renowned Korean steel conglomerate POSCO with a significant global footprint in consumer durables, has officially marked its entry into the Indian market through the brand licensing route. Present in 110 countries, the conglomerate has strategically identified three key business areas for its Indian venture: Renewable Energy & Power, Consumer Durables, and Electric Vehicles (EV). India’s robust economic growth and surging consumer demand make it one of the world’s most promising consumer markets.

This is the driving force  to enter this dynamic market, and DAEWOO has capitalized this opportunity by partnering with an Indian company KELWON Electronic Pvt Ltd with substantial experience and capabilities in the manufacturing, marketing, and sales of DAEWOO products in India. As an exclusive brand licessence partner and Manufacturing partner we are happy to kick start operations and committed to provide reliable and innovative products to Indian consumers.

How has the partnership with DAEWOO impacted the growth and positioning of Kelwon Electronics & Appliances in the Indian market?

H S Bhatia:  It is a win-win situation for both partners. It has given DAEWOO a ready to launch Infrastructure in the form of Dealer Network, Warehousing, Logistics, Trained manpower and Sales & Service Network. For Kelwon Electronic Pvt Ltd  it has given us not only access to the latest technology and Innovations from Korea, but also a gateway for exports & imports.

Additionally, Daewoo brand gives a lot of trust and confidence to consumers due to its Korean Lineage, like the other well performing Korean brands in India in Automobiles and Electronic.

What specific strategies or initiatives has Kelwon Electronics & Appliances implemented to differentiate DAEWOO products from competitors in India?

H S Bhatia: Korean products are well known for their technological innovations, and yet their products are affordable. All Korean brands operating in India, be in Automobiles or Consumer Electronics, are very popular for this strategy. In DAEWOO case too, we offer same unique preposition.

For this purpose  we need to segment the market and identify your ideal customer profile basis their preferences and behaviors. Then we bring in Innovative and technologically advanced products for the changing and improving lifestyle of Indian consumers, thanks to the booming Indian economy.

Innovation plays a crucial role in the consumer electronics industry. How does Kelwon Electronics & Appliances approach product innovation to meet the changing needs of consumers?

H S Bhatia: Indian consumer market is changing in a dynamic way. Consumers want innovative and diverse products at affordable prices. We at Kelwon brining a Korean innovative technology products in diverse areas such as home automation systems; Alkaline Water Purifiers; Smart interactive LED televisions; audio speakers etc to meet the Indian consumer demand.

Can you share any upcoming projects, partnerships, or product launches that Kelwon Electronics & Appliances has in the pipeline for India?

H S Bhatia: Right now we are focusing on our partnership with DAEWOO and bringing a variety of products in the Indian market. Initially we are introducing a range of Power & Energy products, encompassing batteries for both four-wheelers and two-wheelers, as well as inverter and solar batteries.

Additionally, we will offer a variety of HUPS inverters and UPS systems designed for both online and offline applications, featuring wall-mounted options with integrated lithium batteries. Furthermore, we are set to launch high-capacity Voltage Stabilizers ranging from 0.5 KVA to 5 KVA to ensure optimal protection for your electrical devices. 

Furthermore, in the upcoming year, as part of our Consumer Durables portfolio, we will introduce a wide range of products including air purifiers, LED televisions, audio speakers, water purifiers, smart fans, air coolers, home automation systems, and a comprehensive selection of small home and kitchen appliances. These products will offer innovative and diverse features while remaining budget friendly.

Additionally, we have exciting plans to unveil a captivating line of e-bikes and e-cycles in the Indian market with advanced features and technology in coming years.

In conclusion, our conversation with Mr. H S Bhatia has been both enlightening and inspiring. His strategic vision, commitment to excellence, and dedication to innovation have not only propelled Kelwon Electronics & Appliances Pvt. Ltd to success but have also contributed to the growth of the broader electronics manufacturing sector in collaboration with DAEWOO India.

As we bid farewell to this insightful interview, we are left with a profound understanding of the dynamic leadership that has shaped Kelwon Electronics into a formidable force in the industry. We extend our gratitude to Mr. Bhatia for sharing his valuable perspectives, and we look forward to witnessing the continued success and advancements of Kelwon Electronics under his astute guidance.

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