An interview with Hanisha Gandhi, Vice President, Sales at Archies Ltd, an Indian multinational retailer of greeting cards and gifts
In this interview, we speak with Hanisha Gandhi, the dynamic Vice President of Sales at Archies Ltd. With her extensive experience in the retail sector, Hanisha shares her insights on the evolving landscape of sales, the importance of customer engagement, and the innovative strategies that have propelled Archies to new heights.
Her passion for the brand and commitment to excellence shine through as she discusses the challenges and opportunities in today’s market.
Archies has been a well-known brand for decades. How has the business evolved over the years to stay relevant in the changing consumer landscape?
Hanisha Gandhi: Archies has always been at the forefront of the gifting industry, setting trends rather than following them. While the market has seen increasing competition from international brands, we have continuously innovate to stay ahead.
Our focus has been on curating millennial- and Gen Z-centric products, incorporating utility-driven gifting solutions, and ensuring that our offerings align with the evolving preferences of today’s youth.
This agility has helped us maintain our legacy while staying fresh and relevant in the modern market.
How does Archies balance its offline presence through physical stores with the growing demand for e-commerce in the gifting industry?
Hanisha Gandhi: We believe in creating a seamless omnichannel experience for our customers. While our physical stores continue to offer a tangible, emotional shopping experience, we have significantly strengthened our digital presence.
We have partnered with quick-commerce platforms like Blinkit, Zepto, and Flipkart to enhance accessibility and ensure that our products are available at the click of a button.
This dual approach allows us to cater to both traditional and digital-first consumers, keeping Archies top-of-mind across all touchpoints.
How does the company approach customer engagement and brand loyalty in an era where digital-first brands are gaining traction?
Hanisha Gandhi: Customer engagement and brand loyalty are at the heart of our strategy. We actively connect with our audience through dynamic social media campaigns, CSR initiatives, and NGO collaborations, reinforcing the emotional value of gifting.
Additionally, we maintain direct communication with our customers via WhatsApp and email, keeping them informed about the latest collections, offers, and exclusive launches.
By blending marketing activities with meaningful interactions, we ensure that our customers feel valued and engaged.
The gifting and lifestyle industry has seen a growing number of women leaders. What has been your experience as a leader in this space?
Hanisha Gandhi: My journey in this industry has been both inspiring and enriching. With trends evolving constantly, every day presents new learning opportunities.
Leading Archies in a space that thrives on emotions and human connections has allowed me to grow alongside the brand.
It has been incredibly rewarding to contribute to Archies’ legacy while also witnessing my own professional and personal evolution.
How does the brand strategize its revenue growth, and what role do seasonal trends and festivals play in driving sales?
Hanisha Gandhi: Seasonal trends and occasions play a pivotal role in our revenue strategy. Every season, we introduce fresh product lines tailored to festive and celebratory moments, ensuring our customers find the perfect gifts for every occasion.
Social media engagement is a key part of this strategy, allowing us to connect with our audience in real time and amplify seasonal launches.
Understanding consumer sentiment and curating collections that resonate with current trends is what keeps us ahead in the game.
What role do partnerships and collaborations play in Archies’ expansion plans? Are there any upcoming strategic alliances in the pipeline?
Hanisha Gandhi: Strategic partnerships have been instrumental in Archies’ growth. Collaborating with leading brands like Ferrero Rocher, Hershey’s, and Luxor has allowed us to expand our product portfolio and enhance the overall gifting experience.
Looking ahead, we are excited to announce an exclusive collaboration with child-friendly brands, further diversifying our offerings and reinforcing our commitment to innovative gifting solutions.
As we conclude our conversation with Hanisha Gandhi, it’s clear that her leadership at Archies Ltd. is driving the company towards a promising future.
Her forward-thinking approach and dedication to understanding customer needs are pivotal in navigating the competitive retail environment.
With Hanisha at the helm of sales, Archies is well-positioned to continue its legacy of creativity and connection, ensuring that it remains a beloved brand for generations to come.
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