Harshit Gohil Talks Entrepreneurship, Challenges, and 365veda’s Growth

An Exclusive Interview with Harshit Gohil, Co-Founder of 365veda, India’s most trusted Ayurceuticals brand

In this insightful interview, Harshit Gohil, Co-Founder of 365veda—India’s most trusted Ayurceuticals brand—shares his journey of blending ancient Ayurvedic wisdom with modern wellness needs.

He reflects on the brand’s mission, challenges, and growth, offering inspiration for entrepreneurs passionate about creating meaningful impact in the health and wellness industry.

What inspired you to merge 5,000+ years of Ayurveda wisdom with cutting-edge nutraceutical science in building 365veda?

Harshit Gohil: My exposure to Ayurveda began early through my family’s diversified Ayurveda vertical, and over the years I developed a deep appreciation for its timeless relevance.

However, I also saw that despite its trust, Ayurveda was often underutilised because of its outdated formats, slow results, and lack of clinical evidence.

Having spent over five years in the Ayurveda ecosystem, I had the chance to travel extensively and engage with people worldwide on their belief and faith in Ayurveda.

What stood out was the global recognition of its wisdom, but also the clear need to amplify it through modern science for broader appeal and impact. I saw an opportunity where Ayurveda, when combined with innovation, could deliver far better health outcomes.

Many of the pain points in current offerings can be solved through a ground-up, research-led approach to product development and that’s exactly what we set out to do with 365veda.

How does 365veda define “Ayurceuticals,” and what makes your approach unique in the wellness space?

Harshit Gohil: Ayurceuticals is not a marketing term for us but a category-defining philosophy. It represents Ayurveda enhanced with innovation, evidence, and consumer convenience. For years, Ayurveda has been questioned for its lack of data and clinical explanation.

At 365veda, we address this head-on by ensuring every product answers three questions: Will it work? Why does it work? When will it show results?

Each formulation is a carefully designed blend of active ingredients from herbs and nutrients, built for higher bioavailability and delivered in formats like oral strips and chewables that suit today’s lifestyle.

What makes us unique is this uncompromising focus on outcomes, backed by research and designed for modern use.

Can you share a key challenge you’ve faced while introducing evidence-based Ayurveda to today’s consumers?

Harshit Gohil: Interestingly, the initial challenges didn’t come from consumers but from within the Ayurveda fraternity itself. Building acceptance required time, patience, and consistent effort to encourage a more inclusive approach across doctors, students, educationists, and policymakers.

After two years of persistent engagement, we are now seeing encouraging results, with 365veda products increasingly being adopted in Ayurvedic prescriptions. What’s also noteworthy is that MBBS doctors have been even more open and accommodative.

In fact, some of the most reputed doctors in Hyderabad are now prescribing our products as part of preventive and post-operative care, not just curative remedies.

How do you ensure both scientific rigor and traditional authenticity in your product development process?

Harshit Gohil: For us, authenticity and rigor go hand in hand. We begin with the Ayurvedic understanding of a health concern, then map that knowledge against modern phytochemistry to identify the most relevant herbs and their active compounds.

Each formulation is validated through published research and tested for synergy to ensure ingredients work together rather than in isolation. Finally, we design formats that preserve potency while improving absorption and convenience.

This structured approach allows us to stay true to Ayurveda’s essence while holding ourselves to the same standards of evidence and reliability expected from modern nutraceutical science.

What are the biggest misconceptions about preventive wellness in India that you hope to address with 365veda’s products?

Harshit Gohil: Preventive wellness in India is still significantly under-penetrated. The pandemic briefly put the spotlight on prevention, but within a few years we’ve largely reverted to a curative mindset.

Even today, many people ask us how to treat fatty liver, rather than how to prevent it in the first place. That, to me, reflects the core misconception. In markets like the US, people will skip a meal but not their daily supplements.

Globally, the awareness around longevity and preventive habits is growing rapidly, and I believe India is at the cusp of that shift.

Icons like Bryan Johnson are showing what’s possible with preventive wellness, and with the right education and evidence-backed solutions, I’m confident India too will move from reactive to preventive and predictive in the years ahead.

Can you walk us through how a new product is researched, formulated, and tested at 365veda?

Harshit Gohil: One of the products we’re most excited about is Moringa in a Strip. Moringa is a nutritional powerhouse, available forms are fresh moringa leaves, dry moringa powder or moringa capsules, all come with limitations.

Fresh leaves lose nutrients when cooked, powders are difficult to consume daily because of their taste, and capsules often suffer from poor absorption.

We approached this differently. First, we standardized the form of Moringa to ensure consistent potency.

Then, we combined it with synergistic ingredients like MCT Oil, CoQ10, Piperine, and Vitamins B12 and B6, all carefully researched for enhanced absorption and efficacy.

Finally, instead of sticking to conventional formats, we developed an orally dissolvable strip. This ensures rapid bioavailability, convenience, and better consumer adoption. Every batch goes through rigorous testing, from stability and microbial checks to third-party safety validation before reaching users.

The result is a formulation that doesn’t just sound good on paper but delivers measurable outcomes. We’ve seen promising early results, from improved energy and stamina to addressing deficiencies like B12 that impact day-to-day vitality. For us, it’s about solving the pain points of Ayurveda while staying true to its preventive promise.

What excites you most about the future of Ayurveda-inspired preventive wellness, both in India and globally?

Harshit Gohil: This is perhaps the most exciting time to build an Ayurveda-inspired preventive wellness brand. The D2C ecosystem is wide open with logistics, marketing, tech, and even creator-driven awareness have lowered barriers to scale.

 It has never been easier to take an Indian brand global. Having laid strong foundations in India, our focus now is to strategically expand into the US, UK, EU, and beyond, where the early feedback from international consumers has been very encouraging.

Over the next few decades, we expect to see a wave of evidence-backed, science-driven Ayurveda brands emerge, with even large players like Reliance entering the space.

Our goal is clear: to pioneer Ayurceuticals as a category on the world stage. Looking ahead, we will continue to innovate with new delivery formats, expand into tailored nutrition, integrate technology into product systems, and build towards predictive models of wellness. The journey has only just begun, and the possibilities are limitless.

Harshit Gohil’s vision for 365veda beautifully unites tradition and innovation, setting new benchmarks for India’s Ayurceuticals market. His entrepreneurial journey highlights resilience, purpose, and a commitment to holistic well-being.

As 365veda continues to empower healthier lifestyles, his leadership reaffirms the potential of Ayurveda-based solutions in shaping the future of wellness, both in India and globally.

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