The health and wellness business has exploded in popularity during the last five years, particularly in urban regions.
Indeed, younger customers are willing to make time, effort, and financial investments in a healthy lifestyle.
As a result, the market for health drinks began to develop. Consumption of nutritious snacks and beverages is required to cater to these individuals.
Interest in healthy beverages that promote both mental and physical well-being is also increasing significantly.
Promoting health on a variety of fronts
According to a poll of 23,000 people in 18 countries, 64 percent of consumers are more aware of their immune systems as a result of Covid-19.
As a result, they are interested in meals and components that cause or prevent disease. Over half of respondents indicated that it was critical for a product to promote mental well-being.
A big future trend toward goods that enhance mental and emotional well-being is on the rise, thereby establishing a new foundation for healthy and mindful eating.
As the following examples demonstrate, healthy beverages that match these consumer criteria have already established themselves on the market.
According to Reports and Data, the global Health Drinks Market size is expected to reach a multi-billion-dollar valuation by 2028.
Health Drinks That Have Registered Growth
Whalebird Kombucha, established in California, offers a variety of wellness beverages made with conventionally fermented kombucha and fruit purees, oils, and botanicals such as lemon myrtle, lavender flower, and ginger root.
Kombucha’s lactic acid bacteria are thought to boost the immune system and promote healthy digestion.
Agthia, based in the United Arab Emirates, sells “Al Ain Vitamin D” — a vitamin D-infused water intended to compensate for a lack of sunlight.
Meda Wellness Ltd., based in the United Kingdom, sells “Focus,” a CBD beverage sweetened with maple syrup that also contains espresso, rosemary, and ginseng.
Additionally, the company’s CBD portfolio includes “Calm,” “Defence,” and “Recover” beverages, all of which are made with natural ingredients such as oils, vitamins, herbs, and fruits.
Fruit drinks infused with apple cider vinegar in cranberry, yuzu, grape, or pomegranate tastes from Kuze Fuku & Sons, created in the United States, are worth mentioning.
Apple cider vinegar, according to centuries of experience, can detoxify, lower blood sugar and fat levels, and promote metabolism, among other benefits.
Concepts for Customized Health Drinks
“Personalization” has become a buzzword in the world of health drinks.
For instance, Nestlé’s “nesQuino” beverage system, which was initially introduced in China, lets users to create vitamin-rich beverages using natural ingredients.
The whole package contains the “Q-Cup” used to mix the substance in the system. Additionally, the system includes superfood pouches made with fruits, vegetables, nuts and seeds, roots, and microalgae, as well as basic pouches made with milk, cereals, and plant-based ingredients.
A total of 21 distinct health drinks are available to satisfy the user’s requirements. Simply choose a superfood pouch and a standard pouch, pour the contents into a “Q-Cup” filled with water, set the proper temperature, and the superfood beverage is ready to drink in less than two minutes.
Greenspoon Inc., based in Japan, also has an intriguing concept: the company offers monthly subscription services for customized smoothies.
Kroger, a supermarket chain in the United States, has a different concept: nutritionists assist consumers in selecting foods and beverages that have been specifically prescribed for them by a doctor.
Research estimates that consumers will increasingly gravitate for personalized food and beverages over the next decade, owing in part to the increased availability and affordability of DNA tests.
Additionally, many consumers have gained a better understanding of the microbiome’s relevance and the interconnections between the brain, digestive system, and emotions.
DNA test results and analysis of intestinal flora may increasingly be utilized to develop personalized nutritional approaches in the future.
Denmark’s start-up Gutxy is already producing personalized nutritional recommendations and advertising the company’s ability to balance gut flora; Gini, a Canadian start-up, seeks to deliver an optimal nutrition combination based on DNA information.
Fiber-fortified drinks also aid in gut health maintenance. Numerous water makers, particularly in the Asian market, have already begun adding nutritional fiber to their products.
The Trend of Low-Sugar Drinks
The World Health Organization (WHO) estimates that more than a quarter of the world’s population is overweight, and over 400 million people have diabetes.
As a result, it’s unsurprising that an increasing percentage of customers would seek to consume less sugar in the future.
40% of consumers globally are already making a conscious choice to eat fewer sugar-sweetened products, with low-sugar beverages playing a significant part.
Government intervention can also have a significant impact in this scenario. For example, the UK was able to cut the average sugar content of soft drinks by more than 30% within two years by instituting a soft drink levy.
Coconut water is becoming more prevalent as a component of fruit drinks. It aids in lowering the total sugar level of fruit juices while still allowing them to claim to be 100 percent juice.
Approximately 20% of new coconut water drinks have been launched across the world in the last three years included fruit juice-infused beverages.
Coconut water, which is low in calories and high in electrolytes, is popular globally when consumed alone:
Seventy-five percent of Indians and more than forty percent of Brazilians report drinking it. Coconut water is particularly popular among Millennials and Generation Z customers in Europe.
Increased Preference for Non-Alcoholic Drinks
“Remain sober while having fun” is another tendency that Covid-19 has accelerated. This has been dubbed as the “sober curious movement.”
According to a survey of over 11,000 respondents in nine countries (Australia, Mexico, South Africa, France, the United Kingdom, Japan, the United States, Germany, and New Zealand), 84 percent reported drinking the same amount of alcohol or less during the first Covid-19 lockdown. 30% of respondents reported drinking much less or abstaining from alcohol.
The Demand for Health Drinks Continues to Grow
In general, consumers worldwide will become more conscious of the processes occurring within their bodies in the future.
With this increased understanding of biological links, it is projected that demand for healthy and low-sugar beverages that enhance physical, mental, and emotional well-being will continue to expand.
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