Himalaya’s new campaign stresses on the importance of Tulsi

Himalaya Pure Hands Tulsi Soap

“Ab sirf snaan nahi, tulsi snaan”

The Himalaya Drug Company, an Indian multinational company has launched a new campaign for its bathing soap (Herbals Neem and Turmeric Soap, Pure Hands Tulsi Soap) under their Pure Hands portfolio of products.

The campaign of Himalaya highlights the importance of protected against infections and staying safe.

The Himalaya’s Pure Hands new campaign for Tulsi Soap has been conceived by 82.5 Communications, Bangalore and underlines the importance of protected against infections and staying safe.

The Himalaya Drug Company shows a young couple and their child shopping at a grocery store. They come across people who aren’t overtly mindful of social distancing norms.

The family starts getting concerned about contracting infections. Even more so, given the present scenario.

The film then focuses on how Himalaya Pure Hands Tulsi Soap can help mitigate the problem, with the power of Tulsi.

General manager, Consumer Products Division, The Himalaya Drug Company, Sushil Goswami said that addressing the customers’ need to protected from infections and keep themselves safe, we have launched Himalaya Pure Hands Tulsi Soap to introduce people to the concept of ‘Tulsi Snaan’, “Through this TVC, we wanted to highlight the importance of Tulsi in maintaining personal hygiene,” Sushil Goswami added.

Brand manager, Consumer Products Division, The Himalaya Drug Company, Ashwin S said that our aim through the TVC was to communicate the importance of staying protected and the benefits of Tulsi in keeping skin healthy and protected from infections with the message of ‘Ab sirf snaan nahi, tulsi snaan’ — with the rising need for hygiene practices, we wanted to extend our portfolio with a soap that will help our consumers stay protected during these tough times, Ashwin S added.

Chairman and chief creative officer, 82.5 Communications, Sumanto Chattopadhyay, said about campain that “We built on the equity we co-created with Himalaya on the Pure Hands hand hygiene portfolio to help announce a bath soap—taking the reassurance of the brand’s tulsi-powered protection to the entire body”

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