Homegrown Twitter Rival Koo Eyes Global Expansion; Plans To Launch In The US
November 18, 2022: The Koo co-founder also plans to launch the app in Indonesia, Bangladesh, Malaysia, the Philippines, the Middle East and Africa.
“We are seeing opportunity in non-English markets as well as English markets because both are not happy with Twitter,” said co-founder Apremya Radhakrishna.
It also plans to give users a free verification handle like Twitter. At a time when Twitter is planning to make numerous changes under its new owner, the world’s richest billionaire, Elon Musk, is planning to go global and prepare to launch a homegrown rival to the microblogging site – Koo – in the US. has been doing.
The homegrown microblogging platform says it has surpassed Twitter in reach. With 50 million app downloads, Koo has emerged as the second largest microblogging site in the world, second only to Twitter, said co-founder and CEO Apremya Radhakrishna.
Now, as Twitter is rolling out a slew of changes like the $8 monthly charge for Blue Tick, users around the world are looking for an alternative, and Koo is jumping at the chance.
Koo Eyes Global Expansion – For its launch in the US, Koo has already started building tools and technology to tweak its India product for a global audience, co-founders Apremya Radhakrishna and Mayank Bidawatka told the Economic Times.
The microblogging platform will soon begin outreach to world leaders with a focus on enrolling their followers.
Not just the US, but the co-founders plan to take the app to Indonesia, Bangladesh, Malaysia, the Philippines, the Middle East and Africa.
“We see an opportunity in the non-English markets as well as the English markets because both are not happy with Twitter,” Radhakrishna told the Economic Times.
Koo plans to compete with Twitter by allowing people to get a verification handle for free, unlike Twitter which will now charge $8 per month.
It will also allow users to import their tweets and followers, and the co-founders shared that they are building tools for this. Koo is bigger than other global microblogging platforms like Gettr, Truth Social, Mastodon, Parler and Gab.
“We are the only like-to-like option with additional features that are free. We see ourselves as an opportunity to leverage globally,” he said. Radhakrishna hopes for Koo’s success outside India as the app generated “at least two million” additional downloads in the first two weeks of Tesla Inc’s Elon Musk’s $44 billion takeover of Twitter, he shared.
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