4th January 2021: udChalo, a brand of UpCurve Business Services Private Limited, has risen to the occasion with ‘Salaam Veteran’, an initiative to honour our Soldiers, who risked their life every single day to keep us safe and our borders protected from harm’s way.
India celebrates National Veterans Day on 14th January every year since its inception in 2017.
This day is celebrated as a mark of respect and recognition of the services rendered by Field Marshal KM Cariappa who retired on 14th January 1953.
These are No ordinary men; they are our Heroes. However, as a part of the Defence Community, a lack of awareness is noticed with Civilians.
udChalo encourages everyone to honour our brave men and women for their hard work, dedication and sacrifices they make to safeguard our Nation. So, this Veterans Day, let’s salute their Courage & Valour and say, ‘Salaam Veterans!’
Through ‘Salaam Veteran’, a light-hearted short film, udChalo commemorates our Armed Forces this National Veterans Day.
The video expresses our gratitude as a Nation to them and showcases how extraordinary yet simple they are.
We urge you to watch the film and post it on your social media to show your gratitude. A special Facebook profile frame in support of our Veterans has been created for the Campaign period and we encourage you to use it on your social handle.
Take in a minute to thank our Soldiers for their discipline, grit, determination and punctuality that allows you to enjoy the simple pleasures of life.
Created by Basta Films, the film featuring acclaimed actor Dr. Mohan Agashe, is light-hearted yet emotional and is an ode to all our Veterans.
These men and women deserve our gratitude for their willingness to serve our country and help protect our rights and freedom. The least we can do is to thank them for their service.
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