How Brize is Making Cooling Accessible for Everyone

An Exclusive Interview with Neha Mohatta – CEO & Co-Founder of Brize – Industrial and Domestic Air Coolers Manufacturer

Neha Mohatta, CEO and Co-founder of Brize, shares how her company is redefining comfort and sustainability by making efficient cooling accessible to all.

Her vision blends innovation, affordability, and environmental responsibility to address global climate challenges.

What inspired you to start Brize, and how did the idea of a customer-first air cooler brand come to life?

Neha Mohatta: The aim was to build something that not only mattered but genuinely resonated with customers. It was clear that the air cooler industry was disconnected from its customers.

Dealers had a monopoly over what products were being bought, warranties lapsed before the next season, and there was barely any after-sales service provided. People were buying a necessity but not an experience.

That was when it became certain that the industry did not need another cooler but a rethink of how customer experience could be delivered in the cooling industry.

Brize was born with a simple motivation: to be a truly customer-centric D2C air cooler brand that bridges the gap between conventional dealer networks.

Brize has three verticals—Brize, Rent-O-Cooler, and Tent Star. How do these complement each other strategically?

Neha Mohatta: We have three verticals, Brize Air Cooler, Rent-O-Cooler, and Tent Star, which strategically complement one another by covering the entire value chain of air cooling and outdoor comfort solutions.

Brize Air Cooler drives retail and D2C sales, building strong consumer trust and brand visibility. Rent-O-Cooler is for corporate renting and catering to short-term cooling needs with flexible solutions. Tent Star focuses on the tent and outdoor tent market, which enhance outdoor experiences.

Together, these three verticals create a unified value chain that enables Brize to serve both individual and corporate customers seamlessly, drive cross-selling opportunities, and strengthen its position as a comprehensive provider of cooling and outdoor comfort solutions.

Brize has positioned itself as both a consumer and B2B solutions brand. How do you balance these dual identities?

Neha Mohatta: Brize was built on the belief that comfort should not come with a compromise, whether for an individual or a business. Our dual identity as a consumer and B2B solutions brand is rooted in the same philosophy.

Through Brize, our retail and D2C vertical focuses on enhancing the comfort of everyday life through reliable, design-led air coolers, while Rent-O-Cooler offers corporate and industrial rental and tent solutions to help businesses manage seasonal needs without heavy capital investment.

This balance allows us to combine strong manufacturing expertise with a forward-looking retail model, ensuring every experience at home or in industry is built on convenience, care, and innovation.

Brize is known for its “unconditional” warranty and free seasonal maintenance. How do these policies impact customer retention?

Neha Mohatta: Our free annual maintenance and unconditional warranty are not simply service policies.

They are proof we put customers first. Air coolers are essential in homes, offices, warehouses and factories, however the unresolved pain points with seasonality, warranty and coverage lapses, costly maintenance and expensive storage solutions are still unaddressed.

We decided to build trust through transparency and care. An industry that has expired warranties before the next season, patchy customer service, and questionable after sales support.

An unconditional warranty removes the burden of product reliability, while free seasonal cleaning guarantees long-term performance.

These policies create loyalty, changing first time buyers into repeat customers, along with elevating cooling into an experience.

What product or service innovation at Brize are you personally most proud of so far?

Neha Mohatta: We are proud of how we redefined what customer care means in the air-cooling industry. Traditionally, buying a cooler ended the moment the product was sold.

At Brize, we changed that by introducing an unconditional three-year motor warranty and free post-season cleaning and maintenance, a first in the category.

These innovations turned cooling from a one-time purchase into a long-term experience built on trust and reliability.

We also introduced the rental model for industrial clients, enabling businesses to meet seasonal cooling needs without heavy capital investment.

Together, these initiatives reflect our core belief that genuine care for customers builds lasting customer trust and loyalty.

Brize currently operates four retail stores in Faridabad. What is your strategy for scaling up to 500 stores by 2030?

Neha Mohatta: We are focused on implementing  only one goal with our expansion strategy; that is to make Brize a household name throughout India.

We have established a great platform for growth with four retail stores in Faridabad, and we want to increase that to 500 stores by 2030.

We will expand our successful retail model to major Indian cities combining strong manufacturing capability along with our customer-first D2C model.

Each store will be a dedicated hub for retail sales, rental, and after-sales services to provide an easier and consistent customer experience across the country.

This strategy of growth embodies our dedication to trust, accessibility, and developing long-term customer relationships.

What partnerships or collaborations have been most instrumental in accelerating Brize’s growth?

Neha Mohatta: Collaborations have been an important aspect of our brand expansion and market development.

Through our relationship as an OEM partner with recognised brands such as Livpure, Orient, RR Kabel, Singer, Amstard and Lazer, we have brought our manufacturing capability and expertise alongside their market credibility.

These partnerships and collaborations have improved our product quality, increased our distribution, and built credibility among both consumers and the industrial segment.

Furthermore, partnerships with large corporations in India like Blinkit, Zomato, BCH, Shahi Export, Jumbotail, and Wheelocity through our rental vertical have allowed us to scale rapidly, resulting in proof points of a customer-first business model and providing sustainable, long-term growth.

What advice would you give to aspiring entrepreneurs looking to build a brand that truly puts customers first?

Neha Mohatta: One piece of advice I would give to aspiring business owners is to analyse their customer needs before building. Building a brand that truly puts customers first starts with understanding their real pain points and not just purchasing patterns.

 When we started Brize, we saw how disconnected the air cooler industry was from the consumer, and dealers dictated choices, warranties expired too soon, and there was hardly any after-sales service.

So we built our model to challenge that, building trust, transparency, and care into the foundation of the business.

Therefore, think about the customers and serve them truly with consistency. A customer-first brand is not built with marketing; rather, a brand is built on meaningful experiences that build trust daily.

Through Brize, Neha Mohatta proves that innovation can create meaningful social impact. By democratizing cooling solutions, she’s leading a mission that combines technology, inclusivity, and sustainability to ensure comfort is not a privilege but a universal right.

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