How Coaches Propel Businesses to Excel


A demand for integration and streamlining is gaining momentum. Workspace digitization is changing the rules of the game and many businesses are having difficulties coping up.

Even though many new tech initiatives (notably AI) are yet to be incorporated and perfected, companies are embracing them nonetheless. That, however, doesn’t mean they know what exactly they’re doing (and neither do AI creators, for that matter).

Typically, streamlining can benefit a number of processes, which are then more easily integrated.

On the matter of the latter, it should also be said that it’s not only processes that are in dire need of integration. The workforce is, too, and that task may prove even more mysterious than the former.

Enter coaching, which will help you learn the ropes of the rapidly changing world and make your business not only keep up but also flourish.

What Should Coaching Entail?

Coaching comprises the expertise provided by seasoned veterans in the target field. You can use managers as coaches, as they can seamlessly assess business operations and come up with professional suggestions on how to improve relevant processes.

Both company strengths and weaknesses can benefit from this approach as the first will get enhanced and the latter — remedied.

Executive coaches may help in a number of departments, notably career coaching, leadership coaching, and performance coaching.

Coaches as Integrators

Integrators, a.k.a. fractional executives help organizations to achieve integration and differentiation, as the term portends. 

They can serve as executive coaches but their true value lies in their multi-disciplinary approach and mild disposition. Among other skills, integrators are versed in agile methodologies, consistency, prioritization, and leadership.

Unlike executive coaches, they can actually lead instead of training others.

Transformative Coaching         

Ordinary coaching is, more or less, a well-known set of methodologies that businesses are no strangers to. However, there’s another beneficial methodology, known as transformative coaching.

As the term implies, transformative coaching looks for causes of individual challenges and invents solutions to address them.

The finest of coaches can help learners to understand the true root of their motivation and the factors that limit them in their endeavors. Once aware of what hinders them, they can be taught how to change their approach for the better.

Improving Multiple Departments Via Coaching

Typically, businesses can improve multiple departments. Those that are lagging behind can be reworked, whereas those that operate satisfactorily can be modernized (did we mention streamlined?).

Call center coaching, for example, can transform businesses fast as it is a well-known fact that customer satisfaction is the first prerequisite for business success.

Other departments prime for coaching may include:

  • People management skills
  • Decision making
  • Performance assessment skills
  • Contribution skills
  • Business and data analysis skills
  • Situational leadership skills
  • Decision-making rooted in competence
  • Employee engagement and motivation
  • A sense of unity
  • Dispute management
  • Crisis management

Coaching Vs. Mentorship

Coaches may bring expertise to the table but that isn’t to say they shouldn’t be informed what is expected of them. After all, different businesses have different needs and visions, so don’t skip this crucial step.

In this regard, it is important to differentiate between coaching and mentorship.

A mentor is a guide with strong personal connections; an executive coach is tasked with helping the business achieve its goals and objectives. Mentors are typically more skilled than the learner but this is not the case with executive coaches.

Namely, they train leaders. This is to say that both parties are professionals with extensive expertise, so, naturally, the approach must be different.

Advantages of Coaching

According to The International Coaching Federation (ICF), 86% of businesses saw a return on their coaching investments, whereas 96% of people using coaching services say they would do it again.

Common benefits these people report include:

  • Improved productivity
  • Improved self-esteem
  • Improved work/life satisfaction
  • Better team contribution
  • Improved employee performance
  • Higher staff retention
  • Improved responsibility and accountability
  • Improved team contributions
  • Better communication skills
  • Improved relationships

Choosing the Best Coach

Arguably, different businesses and trainees may look for different approaches but, generally speaking, the most skilled professionals should be able to demonstrate at least the following:

  • New perspectives
  • Innovative ideas
  • Skill sets compatible with the industry
  • Ability to uphold the company’s core values
  • Same/similar business vision
  • Errors and mistakes in business procedures
  • The capability to bring a positive challenge
  • A Sense of Unity

A sense of unity is one of the benefits that stand out the most, especially when it comes to women in business, who used to have lower self-confidence not so long ago.

In addition, in today’s hectic world, a sense of unity is often overshadowed by individual goals and paths to gains. Coaching has helped many individuals feel more valued and connected, the sentiment usually described as “feeling I’m not alone.”

Successful coaching methodologies put focus on connections, and educating people on how to be happy within their teams. This, in itself, is no small feat and is, actually, one of the greatest benefits of executive coaching.

It should always be remembered that the present pace of change in the workplace is unprecedented. Too many things are happening too fast; too many processes are undergoing critical transformation; too many people are feeling overwhelmed. It would seem that coaching is needed more than ever and, judging by satisfied clients, it’s not too risky a task either. Give it a go.

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