How Meatwale.com Became the Leading Retail Meat Chain brand in India

While 73% of Indians enjoy meat and seafood, not many enjoy shopping for it, considering the entire industry is highly unorganized and makes meat-shopping a difficult task. Since the young Indians are seeking to reinvent everything about the present way of life, it also includes how they shop for their food including meat and meat products.

Moreover, with the advent of e-commerce in the past 8-10 years, the new generation is now getting to shop in a more convenient, efficient manner when it comes to non-veg food. In fact, it is heartening to see several start-ups leading this wave of change by providing a suitable, fast, fresh way to order fresh meat and meat products.

One such fast-paced start-up, Meatwale, is making all the right noise with its elaborate chain of retail outlets that are hygienic & fresh, unlike the traditional butcher shops, inviting all meat-lovers to shop without having to experience any of the smelly meat market vibes.

With a pan-India presence, across 20+ cities, Meatwale.com is allowing customers to enjoy farm-fresh, antibiotics-free, good quality meat and meat products, whether they live in Bengaluru, Mumbai, New Delhi, Manipal, Chandigarh, Mohali, Gurugram, Ghaziabad, Greater Noida, Faridabad, Noida, Udupi, Lucknow, Dehradun, Jaipur and few more cities.

Meatwale was born with the idea that Indians needed to change the way they experience meat, whether it is in raw form or processed like snacks. Whether Indians want to buy raw mutton, raw chicken, raw fish, or enjoy non-veg snacks like kebabs, salamis, sausages, koftas, chops, momos, or gym diets, the company provides a huge variety of choices to pick from.

The Noida-based start-up was founded by a young entrepreneur Krishna Kumar in 2017 and in just 6 years, they have become one of the pioneering Indian companies to deliver fresh meat right at the customer’s doorstep.

Krishna Kumar, an MBA graduate by education, worked in the private sector for 7 years, learning the nitty-gritty of client servicing and business management. He later went on to work for the Dutch e-commerce giant, helping the company establish itself in India.

Being a passionate learner, Krishna Kumar or K.K. continued his learning process and with each visit to some of the leading universities in India and abroad, he kept connecting with the younger generation, trying to learn from them the new-age ways of doing business.

This is where he stumbled upon the idea of launching Meatwale.com, though there is a personal twist to the story as well. After a late-night office meeting in Noida, K.K. was craving home-cooked chicken but he was dismayed to learn that it was impossible to order raw chicken at that hour of the day.

It was that very night that K.K. booked the domain meatwale.com, and embarked upon his entrepreneurial journey.

Though Meatwale.com kicked off as just a physical store in Delhi-NCR, K.K. knew he had hit the jackpot when he received a good number of orders within a week of opening the business. The initial journey was fraught with obstacles and K.K. had to face the heart-breaking closure of his very first store in Delhi-NCR.

But instead of being disheartened completely, he became determined to make a comeback, after which the company gradually grew to a profitable status. The company even indulged in door-to-door marketing using pamphlets, brochures and canopies.

Later now, the company is also focussing on national newspapers and digital ads. From the initial days of opening exclusive Meatwale stores to adopting the franchise model, Meatwale has come a long way.

Today, their franchise model is gaining traction among a crowd of upcoming entrepreneurs, who are hungry for success. Meatwale.com’s franchise cost varies between INR 15 Lac to INR 18 Lac. The franchise store offers not just a successful business model, but also a chance to create multiple job opportunities, which is good for the country’s economic growth as well. The robust logistics network of Meatwale helps its franchise partners to expand and overcome major challenges as well.

Meatwale.com has become a popular name among meat lovers with 85+ franchise stores in 20+ Indian cities. The company, after having received further funding, now plans to open stores in Tier-2 and Tier-3 cities as well after which, it is eyeing global expansion too.

The group COO Ms Manika Chandra says that her focus is only on quality and Meatwale.com is poised to make and deliver only quality products to all meat lovers. She further adds that the company is committed to provide fresh, high-quality food for which they ensure that they source all their meat and poultry from local farms. Moreover, the company practices a strict quality control process too.

In short, K.K. and his Meatwale are ready to take on the business world while serving lip-smacking products to clients’ doorstep in the most hygienic way. Yesterday’s small start-up is undoubtedly today a big name in the Meat Industry.

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