How TapWell Became India’s Most Trusted Corporate Gifting Partner

India is a corporate powerhouse where businesses are constantly trying to engage employees and build stronger client relationships. From welcome kits to festive hampers, gifting has become a key part of company culture.

But finding the right partner for thoughtful, high-quality, and reliable gifting isn’t easy. That’s where Rases Changoiwala and Ashima Kothari saw an opportunity.

They started TapWell with one simple idea — to make corporate gifting more meaningful and effortless. Let us dive into the story of how this duo turned a simple thought into one of India’s most trusted corporate gifting brands, now serving hundreds of companies across the country.

About TapWell

TapWell is a corporate gifting and employee rewards company based in Mumbai, with operations across major cities like Bangalore, Delhi, Gurgaon, and Hyderabad.

The company has built a strong presence by offering a wide range of high-quality gifting solutions that help organisations strengthen their employee and client relationships.

Their platform features a curated selection of 4000+ products across 30+ categories — from tech gadgets, apparel, and drinkware to premium gift hampers, office stationery, bags, and more.

TapWell supports companies in creating memorable employee experiences through services like Employee Onboarding Kits, Trophies and Rewards, Startup Swag Kits, Employee Merchandise, and even Custom Company Stores.

Whether it’s welcoming new hires, celebrating milestones, or running engagement campaigns, TapWell makes it easy for businesses to find the right gift, personalise it, and deliver it at scale.

Driven by Passion, Powered by People

TapWell was founded by Rases Changoiwala and Ashima Kothari — two driven individuals who turned a simple idea into a trusted brand in corporate gifting.

Rases, the Co-founder and CEO, leads the company’s sales and marketing. He ensures that every part of the business works in sync and stays focused on growth. Ashima, the Co-founder and COO, curates TapWell’s product offerings with a sharp eye for detail.

She picks gifts that match client needs, stays updated with trends, manages vendor relationships, and oversees the company’s finances.

Beyond the founders, TapWell has built a strong team that includes dedicated project managers, sales executives, and corporate gifting specialists, all working together to deliver seamless service and impactful gifting solutions.

The Beginning of TapWell’s Journey

TapWell’s journey started in the most grassroots way — with two 22-year-olds selling event T-shirts for college festivals.

What seemed like a small side hustle soon turned into something bigger, as Rases and Ashima built strong ties with T-shirt manufacturers, printers, and vendors. These early connections laid the foundation for what would eventually become TapWell.

With just ₹40,000 of seed money from their parents, they began by fulfilling orders for staff and promotional T-shirts. As client needs evolved, so did their offerings. The duo listed their business on Just Dial and IndiaMART to generate inquiries and build a pipeline.

Winning trust at a young age wasn’t easy, but their deep research, consistent quality, and personalised solutions helped them stand out. They slowly moved into corporate gifting, developed a strong supply chain, and focused on quality-first sourcing.

The path wasn’t without hurdles. Managing a diverse catalogue, handling custom orders, and staying ahead in a crowded market tested their limits.

A major cancellation of a large order once hit hard, but instead of giving up, they learned, adapted, and shortly secured an even bigger deal. That moment became a turning point, reinforcing TapWell’s focus on customer service, agility, and long-term trust.

The Journey So Far & What’s Next

Since its founding in 2015, TapWell has grown into one of India’s most trusted names in corporate gifting. With over 1,000 corporate clients, 4,000+ completed orders, and more than 1 million gifts delivered, the numbers reflect a journey of steady growth and deep client trust.

Their client list features some of India’s most respected organisations, including IRCTC, RBI, Welspun, HCL, Aditya Birla Group, Mahindra & Mahindra, and Safari. Operating across major cities, TapWell now delivers PAN India within 5 to 7 days, complete with logo customisations and tailored personalisation.

With a strong vendor network of over 200 suppliers, TapWell continues to expand its product catalogue to serve the unique needs of every client. Today, they go beyond gifting, offering consultation for personalised gifting campaigns, employee engagement strategies, and easy-to-access resources and guides.

Looking ahead, the focus is on sustainability, innovation, and premium offerings. The team is working on introducing more eco-friendly products, smart tech gifts, wellness items, and high-end executive hampers.

The TapWell Company Shop platform will also see upgrades to make gifting easier, faster, and fully customisable for modern businesses.

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