How to Build an Effective Marketing Calendar with BigCommerce

Marketing Calendar

Whether you’re a small business owner looking to expand your customer base or a marketing manager aiming to generate more traffic to your store, creating a well-thought-out marketing strategy is essential for generating more sales and revenue.

But, with so much information and advice on the internet, it can be challenging to know where to begin. Old vs new: which is better for your business?

Build a website to increase your online presence, increase your traffic, and build a brand for your business.

Having a marketing strategy that is carefully planned and executed is essential for all businesses, large or small, if they want to see an increase in traffic.

A content calendar is a great way to plan and prepare your content for publication. It helps you ensure your content is engaging and thoughtful and that it is ready to be seen by your audience.

Let’s see how to create a fantastic marketing calendar and how it will help you grow!

What is a Marketing Calendar?

A Marketing Calendar is a schedule that tells you when to create specific content to help you achieve your goals.

A marketing calendar is a planning tool that can be used to help you define a strategy, set deadlines, and organize your time.

It includes a series of tasks and actions that will build your brand and demonstrate your value. It includes dates and times to create content, communicate with your customers, and even host events.

Why is a Marketing Calendar Important?

A marketing calendar helps you set aside time for your business to grow and build your brand. You will be able to plan and meet your goals.

Your marketing calendar will also help you stay on top of your marketing to more effectively manage your time and resources.

A marketing calendar will also help you plan for your expansion, whether adding a new store location or hiring new employees.

It is essential to any store’s success because it provides a schedule for creating your content. This allows you to set and achieve specific goals and provides a roadmap for when it is time to create content and when to contact customers. It also keeps you on track, which frees you up to focus on long-term, strategic goals.

Some Content material Calendar Options

If you’re unsure how to get started with your advertising and marketing calendar, below are some tools you can use to help you create one that works best for your business and marketing team.


A spreadsheet can be a good choice if you’re a one-person operation or don’t want something too complicated. Something as simple as a Google Sheet or an Excel spreadsheet with your post data can work fine for those just starting.

Google Calendar

A Google Calendar devoted to your marketing and advertising activity is an excellent choice for those with a larger team.

A shared calendar allows your team to sync with each other about when content will be published. This way, everyone knows when they need to be available to help promote the content.

What is the best way to Arrange Your Content material Calendar?

To be successful, every advertising and marketing calendar should incorporate certain features, regardless of which software you use.


It should be self-explanatory why all the posts on your calendar should have a specific topic. Having all your posts be about different things makes it difficult to keep track of your content and makes it harder to be consistent. Having it organized will help you to be more consistent with your content.


When you’re planning to publish your marketing content, indicate which channel you’ll use. Will it be Twitter? Instagram? Your company’s blog? Once you know which track you’ll use, add that information to your calendar.

Publish date

A consistent content flow is vital to maintaining a successful social media presence; to do so; everyone on your team must be clear on when content will be published. This allows you to avoid overwhelming your customers with too many posts and ensures a steady flow of content.

Copy and assets

Having a draft ready will make it easy to post your content. Having a blog calendar can be a lifesaver when it comes to staying organized and avoiding last-minute scrambling. Planning your posts can save you a lot of stress and anxiety.

When creating content for your marketing channels, creating an image and video assets in advance is a good idea.

This way, you can store them in your content calendar and have them ready to go when you need them. This helps to keep your content marketing efforts organized and on track.


You can avoid any potential mishaps or delays by clearly indicating on your calendar which is responsible for publishing each post.

What Marketing Tools Does BigCommerce Support?


Bigcommerce Development makes it easy to get started with content creation by offering a built-in blog that can be enabled with the click of a button.

There’s no need to make additional design changes, as the blog will automatically match the look and feel of your chosen storefront theme.

Social media links

BigCommerce allows you to add social media links directly to your product pages. This way, your customers can share your products on their preferred social media channels and help you with your marketing efforts.

Control panel marketing

There are few things more exciting than finding an excellent product and then finding a coupon code to go with it.

With BigCommerce, plenty of built-in options allow you to offer promotions and coupons to your customers, which will help bring them back for more. You can learn how to create publicity and coupon codes in our Knowledge Base.

Once you have your promotions and coupon codes ready, you have to consider getting them to your customers.

This can be done by including a coupon code/promotion announcement in an email newsletter or placing a scheduled banner on the homepage of your storefront.


One of the most important aspects of running a successful eCommerce business is effectively managing your marketing calendar.

This requires setting goals, determining which channels are the best fit, and then executing those plans. One of the best ways to manage your marketing calendar is with BigCommerce, which offers a built-in marketing calendar that you can use to plan your marketing campaigns. This way, you can spend less time managing your campaigns and more time growing your business.

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