How To Choose The Perfect Domain Name For Your Business

Domain Name Search

Business domain names are like online real estate on your website. It’s where your brand conducts business, attracts prospective customers to buy your goods and services, and builds up your expertise and authority.

This is pretty much why it is very important to find the perfect business domain name for your business.

In this blog we will learn about the best ways to find the best and buy a domain name that’s most suitable for your business. These will help you to make an appropriate decision for the next domain you’ll buy.

How to choose the perfect domain ?

Following are a few tips you can follow to find and pick the perfect domain name for your business.

1. Stick to .com

There are many new domain extensions now available, from the original .com, .net and .org to niches like .pizza and .photography extension, and even .blog.

We always recommend that one should choose a domain name with a .com extension, if feasible.

Although it may be tempting to create a unique and smart blog name with new extensions like .photography, . cricket, .toys etc. , but .com is still the most established and trusted domain name extension.

2. Use keywords in your domain name search.

Keywords play an important role in the domain. By using keywords in your domain name for your business, you can tell search engines what your website is about.

In addition to high-quality content and a good user experience, keywords for your domain can also help you rank higher on Google.

It is difficult to find a good domain name with taken target keywords, and it has not been used yet.

You need to be creative and match keywords with other words to make your domain name stand out.

3. Keep your domain name short

Although keywords are important, don’t overuse them and increase the length of your domain name. It is best to have a short and easy to remember domain name.

We recommend that your domain name should be less than 15 characters. It is more difficult for users to remember longer domains.

Not to mention users are also more likely to enter a spelling error in a longer domain name, which may cause traffic loss. Therefore, it is a good idea to keep the domain name short.

4. Domain name should be easy to pronounce and spell

One should keep the domain name easy to pronounce and spell. One never knows when they will be asked to share their domain name in person.

If you plan to use your domain name to create a professional business email address, it should definitely be easy to understand and spell for any listener.

5. Stay unique and branded

Your website’s domain name must be unique so that it can stand out among the ones who read it. It is wise to research other blogs in your niche and find out what domain name they use.

You don’t want to accidentally use a registered brand name or be accused of plagiarizing other bloggers. You can also buy a domain name that’s more brandable. Such brandable domain names are unique, attractive and easy to remember. For instance, “” is a more brandable name than “”.

6. Avoid using hyphens in domain names

Do not create or buy a domain name with hyphens. The hyphen may be a sign of a spam domain that you don’t want to associate with.

Hyphenated domains are also prone to misspellings. If you choose a hyphenated domain name because the domain you want is already in use, if your users forget to enter the hyphen, they will most likely end up visiting your competitor’s site.

7. Avoid using double-letter domains

It is a good idea to avoid using double-letter domain names, as this will increase your chances of losing traffic due to typing errors.

For example, domains like are more prone to misspellings and cause lost traffic. Avoiding double letters will also make your domain easier to spell and more brandable.

8. Consider buying other major TLDs

Making sure your primary domain name extension is secured, be it .com or a local TLD, is only the first step. The second step is to get all the other popular TLDs and set them to redirect to your main TLD.

For example, if the address you want is, you may also consider getting the following addresses:

  •, etc.

While this will help your domain’s overall billing at the end of the year, it can also prevent further problems from arising.

Most importantly, you don’t want to end up competing with another site with the same domain name but ending in a different TLD.

9. Leave room for expansion

It is advisable to choose a domain name related to your industry / niche because it allows users to understand what your website is about. But you don’t want to limit your long-term options too much.

Properly moving your website to a new domain can be a frustrating process, and if you do it wrong, you can lose your search rankings. This is why it is important to choose a flexible domain name from the beginning.

10. Research your domain name

Before registering a domain name, try to find out if there is already a company registered with the same name.

You can perform a trademark search to see if there are already registered trademarks with similar or identical names.

You can also do a Google search on the main social networking sites like Twitter, Facebook, Instagram and check the availability of the name.

Similar or matching names will not only cause confusion, but also have serious legal implications, which can cost you a lot of money.

11. Use domain name generators to get smart ideas

There are more than 360 million domain names registered today. This has led many people to say that all good domain names have been taken.

Manually searching for a single domain name can be time-consuming. This is where the domain name generator comes in.

These mostly free tools will automatically search for hundreds of domain names after you enter the keywords for it.

12. Act quickly before others take it

Thousands of new domain names from all over the world are registered every day. If you find “the one” domain that just fits perfectly and fills all your needs in a price that fits your pocket, then don’t make any delay and just go for it else someone else will buy it.

Final Thoughts

Now that you know about some of the important ways about how to pick the perfect domain name, the next step is to brainstorm, research, and review the available domains.

When performing this process, make sure to consider some alternate names in case the domain name you want is not available.

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Read also: 12 Ways to Pick a Great Domain Name for Your Business