How to Conduct a Shopify SEO Audit
If you want to improve your Shopify store to boost sales, here is your checklist for conducting a Shopify SEO audit.
A Shopify SEO audit allows you to assess and identify any search engine optimization issues with the content on all web pages. It also boosts your site’s rating in search results, attracting more potential customers, increasing site traffic, and raising revenue.
Managing a Shopify store can be confusing and challenging for a first-timer. With all the tools and apps you can use within the platform, things can get overwhelming.
Check the Shopify SEO checklist below to help you get started and conduct a complete SEO audit.
Check Your Site’s Coverage
The Google Search Console report’s Coverage section will inform you whether your pages have been indexed. You will not receive organic traffic if Google cannot find any of your pages.
If your website is brand new, don’t freak out. Google typically takes a few days to discover your site and index your pages. By submitting a sitemap through the Search Console, you may help the algorithm.
Check Any Duplicate Content
Duplicate content can severely impact your site, especially in terms of rankings. Generally, duplicate content is material that has an identical copy to other websites.
This step is significant for SEO Shopify because duplicate content may kill your rankings if a search engine like Google detects it.
Search engines may tolerate internal or external duplicate material, but they might penalize you. As a result, it is preferable to resolve this issue and give yourself a significant impact on your search results.
You can run checks and tests to ensure that your content is original. There are numerous SEO audit tools available online for detecting external duplication. You can also utilize plagiarism checkers to ensure your material is unique before publishing it online.
Optimized Product Images
Optimizing your product images on your web pages for smaller image file sizes is advisable. Before publishing them on Shopify, you may use image optimizer services for image compression, such as tinypng.com.
Your product and collection pages should contain images with proper alt tags and relevant keywords. For instance, when someone searches for a black leather bag, your site’s optimized photos have a better chance of showing up in the search engine.
Because your images of the black leather bag contain alt tags, it provides search engines with a concise overview of what to show users. Remember that a page with large, unoptimized images and no image alt text may harm your rankings.
Create Unique Shopify Titles and Meta Descriptions
Your Shopify meta description and title tag must contain keywords relating to the page’s content. This Shopify SEO helps search engines like Google understand what your page is about if you have unique page metadata. The better it understands your page, the higher it may rank when someone searches for products like yours.
Product page auditing and Shopify product tags SEO are also vital. It would be best to create page titles, descriptions, and meta tags according to the SEO requirements for the site to be SEO-friendly.
Check High-Quality Backlinks
Your key objective is consistently improving and bringing more people to your Shopify store. Thus, you should also examine whether you have high-quality backlinks.
Making a profile of your store on sites like Amazon is one approach to gaining strong Shopify backlinks. It can also help you gain more traffic which will help your Shopify site audit and your website.
Creating blog backlinks for Shopify stores is also efficient. It benefits all aspects, including increasing impressions, traffic clicks, and client acquisition.
Optimize Your Page Speed
One of the most crucial ranking criteria is page speed. Third-party apps, hundreds of photos, and a slew of scripts over which you have no control make optimizing page speed on Shopify a challenge.
Most customers will exit your store if it takes more than three seconds to load. These are not the results Google wants to return in their SERPs, so you will definitely lose rankings with slow web pages.
For a quick assessment of your store’s trouble points, try Google Pagespeed Insights. You must also optimize your photographs in size, format, and loading style. To improve website loading speed, remove unnecessary scripts and applications.
Any SEO aspects, Shopify SEO checklist, and actions that do not involve the content portion are referred to as technical SEO.
To avoid technical Shopify SEO concerns, make sure you have the following elements in place:
- Intergrate Google Analytics.
- Validate CSS and HTML.
- Create a Google Search Console Shopify account to verify ownership.
- Check for the robots.txt file to allow bots to crawl the website.
- Resolve the redirect Shopify SEO issues and crawl difficulties.
- Use proper header tags such as H1, H2, H3, and H4.
- Include the sitemap.xml file in the Google Search Console audit.
Boost Your E-commerce Business
Your main goal is to attract an increasing number of visitors. You cannot accomplish this without performing the audit mentioned above.
SEO should not be overlooked, and it is more than valuable in today’s global competitive internet industry.
The easiest method to accomplish this audit is to employ an SEO service that can address this issue to the greatest extent feasible using their SEO audit checklist Shopify. Book a call with SEOLeverage now to boost your Shopify store and increase your sales.
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