If business success depends on the marketing strategy, consider home staging as a sure-fire marketing trick to sell a property quickly and at a handsome profit. Most listed houses have beautiful designs and layouts and good floor areas.
Other listings have upgrades like walk-in wardrobes, a deck, and a well-manicured backyard, yet getting buyers can remain a mirage even with great premises due to competition.
Engaging the professional services of the right home stager will give you a competitive edge in the real estate market.
The Right Home Stager for Your Property
Whether a property is a new build, a lived-in one, or an upgraded one, the right property stylists can help quickly get it off the market.
Pricing estimates show a three-fold return on any investment spent on the services of a professional home stager.
Therefore, consider the following tips on getting the right home stager out of the many in the property marketing niche.
- Ask to see a portfolio.
Successful and experienced home stagers would have samples of past projects to showcase their talent and skill to prospective clients.
Some have websites with a gallery, while others have albums of pictures of their past work. An independent online search should lead to such sites.
Performing due diligence can dispel the possibility of the photos in the gallery being someone else’s work or stock photography.
- Scrutinise credentials.
Fake credentials are common in a market that does not provide formal training or licensing of stagers. That should not be a damper because the reviews from past satisfied clients can prove the stager’s skill.
Beware that some stagers can pay for or create fake testimonials. Engaging a reputable stager or staging company duly registered and in operation is one way of overcoming that.
Such a stager can invite prospective clients to a walkthrough or a staging work in progress. In this way, one can confirm their existence and skill.
- Commitment to a contract and insurance.
A legitimate staging project by a professional should have a legal contract and an active insurance cover to prove the legitimacy of the company or stager.
Ensure the insurance covers all those involved in the project, such as movers, the stager, the assistants, and your home.
The contract should protect the property, furnishings, professionals, and inventory. It shows their commitment to giving good service and enhancing their ratings on the market.
They would not wish to incur liability by mishandling and damaging your home and property in the home staging venture.
The same documents should state commitment to timelines in the project delivery. There should be a rapport between the client and the stager to understand expectations and possibilities concerning the project.
The client can evaluate the stager’s suggestions freely without feeling that they are an imposition. That contract and insurance should apply to any other professionals the stylist brings aboard, such as a plumber, professional cleaners, handypersons, and landscaping.
- Evidence of formal training.
Although many societies have no institutions offering training in home styling, many stagers double up as interior designers, and that has formal training.
There should be evidence that the stager has knowledge of home decoration themes and how to showcase a home.
Some people take on home staging as a self-taught skill, so a client should remain keen on exploring ways of confirming the stager’s skill before hiring.
Wow, Buyers with Appealing Home Staging!
Engaging a home stager is one marketing strategy that will ease sales in the property market and lead to the financial freedom that sellers seek.
Hire the right home stager or company to bring out the best of your property and turn it into a must-have for buyers.
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