Planning to launch your business but not sure how to do it properly? If so, you’ll love this guide.
In this article, you’ll learn how you can promote the newly launched business or product and get your first 10 customers online.
Let’s get started.
Why You Need A Startup Promotion Campaign Before The Launch
Have you ever noticed how big startups and even movies get launched? They do a lot of pre-launch activities to create a buzz in the market.
People become aware of your business and curious to know more about the business model, products, and most of all how the business is going to help them.
Plus, there is a good chance of getting the first few customers through the pre-launch campaign.
Here are some of the ways you can plan the pre-launch campaign:
1. Start At Least 30-60 Days Before The Launch
Most founders make the mistake of waiting for the launch to promote their products or services. This should not be the case with your startup.
Plan a pre-launch campaign at least before 30-60 days of the launch date. Let’s have a look at some of the ways to successfully do pre-launch campaign:
- Create a Landing Page With Sign Up Form
It doesn’t have a fully functional website. Make sure that the landing page teases your business and also highlights the day of opening.
Most of all make a signup form to get early access to the launch. This way you’ll have a small yet targeted audience who will most likely respond and share the launch event on social media platforms.
In fact they might also become your paying customers in the future.
- Outreach In Your Community
There is a high chance that you’ll find many groups and communities related to your niche. If so, join them and share value to the people.
First, try to engage with the group members, share what you’re working on and try to get their feedback.
Simultaneously, reach out to the people who are already in your contact. If you’re looking for inspiration, here’s a cold outreaching template for pre-launch:
I’ve quietly been working on a new product– one that is highly relevant for you.
It hasn’t been launched yet, but I wanted to share it with you first.
[product name] will helps [niche professionals] like you in:
– Add a few features and benefits
In short, the product will solve the [mention the pain point of your core audience].
The product won’t be launched anywhere until [launch date].
However, given your expertise, I would be happy to give you an early access before it goes live.
I’m happy to share it with you.
Do you mind if I send you a link to start using the product?
- Run Giveaways
Another way of generating buzz is influencer marketing. First, you need to find the right influencers who reach your core audience. Initially it is good to target micro influencers who have less followers.
Next, you can run giveaways through your list of influencers. One thing to keep in mind: define your KPIs to measure the success. In this case, one KPI could be product sign up or free trial sign up.
2. Submit Press Releases & Brand Stories
One of the benefits of submitting press releases is that your business gets media attention and online visibility. Sometimes press releases bring business opportunities and mentions from large publications.
What is a free press release?
A free press release is a news story (or “press release“) which you distribute to the media and online and traditional news media for free.
Asides from the press release, you also need to look for publishing brand stories or founders’ stories. There are many websites that allow startup founders to submit their journey or brand story.
Make sure that the brand stories should not be too promotional. Instead, you should look for involving users and build a connection with them to generate awareness.
To get started with, here you can submit your brand story, for free.
3. Start Blogging As Soon As Possible
Blogging for business is a powerful way to get the word out about your products and services. It can also help improve search engine optimization (SEO) and drive more traffic to your site.
A blog is essentially a website where you share your thoughts and opinions on a topic of interest to your customers.
By blogging, you’re not only gaining a voice and identity for your company, you’re also creating a platform where you can share knowledge that will be helpful to your customers. Put another way, you’re offering them something of value.
But the issue is blogging and SEO takes time to get results. Therefore you need to start the blog as soon as possible.
Even if your website’s functionality isn’t completed, it is recommended to start publishing content. This will help Google to understand what the website/business is all about.
4. Build an Audience
Traditional approach of launching a business is first launch the product and then find the customers or the core audience.
But in the new era, you may consider the audience first approach. That means you’ll start with building an audience and then customize your product, according to the needs of your audience.
Now, the question is how to implement the audience first approach. Before starting, you need to perform audience research.
Identify the content platforms where your prospects hang out. It could be Facebook groups, Twitter, or even on LinkedIn.
Next, prepare a content strategy that solves your pain points and answer their most common queries related to your business offerings.
Your goal should be to build a connection with people and turn those people into your email list. Again use the landing page to get their email address.
Once you’ve built a minimum viable audience, it’s time to nurture them by asking for feedback, sharing early access, etc.
5. Launch on ProductHunt
Product Hunt is a great platform for startup founders, and product launches. It’s no secret that being featured on Product Hunt can be a huge boost to your startup.
With an audience of over 1 million passionate, smart, early adopters with the power to spread the word about your product, it’s not difficult to see why.
So if you are hunting for your next hot product idea, here are some things you should know before you hit submit.
First, why do you want to launch?
Launching your product on Product Hunt is a great way to get press coverage, but it’s also an excellent place to recruit beta users and influencers.
Make sure you have a strong reason for wanting to launch there.
- Is your goal press coverage?
- Beta users?
Then it will help to be specific about what you want out of the launch before you hit submit. To get most out of your launch, invite your friends, colleagues, and audience to support your product on the productHunt platform.
Startup launches are a special thing.
Getting a business off the ground is a challenge that will cause even the most seasoned of people to run into a wall.
Whether you’re a first-time entrepreneur launching your first business or you’re a veteran launching another new venture, it’s going to be a challenge for you to get your first customers.
But the steps and strategies mentioned in this guide will help you get an early advantage in the market.
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So, what are you waiting for? Start planning the launch of your next business. Good Luck!