About 4.88 billion people are internet users, and social media is the one place where you can find the most people available at any given time.
These people use similar platforms and are on there for approximately 2.5 hours per day. The time that they spend online is an excellent opportunity for brands to take advantage of, ensuring that as many people can see their marketing as possible.
Many people are on social media to build connections and their network, which is why it’s so effective in lead generation.
In addition, consumers trust recommendations from social media because they trust their friends and families who speak positive reviews about them.
According to WebFX, around 90% of brands have already adopted a social media marketing strategy to increase their leads and brand awareness.
So, if you’re looking to do the same and stand out, you will need to develop creative ways to acquire leads.
Why are lead generation strategies essential?
Lead generation is the process that builds a brand’s visibility, credibility, interest, and rapport with its target audience.
Focusing on lead generation using shoppable media can help a brand drive high-value traffic, which means high-value customers.
3 Ways to Generate Leads in Social Media
1) Gated content
Creating gated content is a great way to generate leads through social media. Create content that not only piques the interest of your target audience but is also relevant and helpful to them. To access this content, they have to provide you with their contact information.
Your content can be anything from a report to case studies, templates, ebooks, guides, etc. The important thing is that the content will prove to be beneficial to your target audience to see that the information is important enough for them to trust you with their contact information.
Be sure to provide them with quality content, and don’t ask them to fill out a lengthy form. Instead, just collect the essential details, such as their name and email address.
You’ll have time to gather other details once you’ve established a rapport with them with the initial contact.
2) Free tools for your audience
Everyone loves free goods. Identify the challenges your target audience faces and then create tools to help solve them.
Promote your tools on social media and direct everyone to a landing page to learn more about it. You can require them to submit their information to get the free tool.
The great thing about free tools is that you get more than just leads; you also get:
- Customer trust: Giving access to free tools to help your audience will help build their confidence in you.
- Conversions: When your audience is redirected to your site, you’re getting an opportunity to convert.
- Competitive advantage: When you provide free tools, you put yourself above your competitors since only a few would be offering them.
3) Host events
Live events don’t have to mean in-person meet-ups. It’s tough to do live, in-person events today because of the current circumstances, but that doesn’t mean that events like these can’t happen.
The great thing about social media is that marketers can do it through the internet, and a brand can conduct an event through their chosen platform.
Examples of these are webinars and webcasts. Hubspot says that these events are the most effective content tactic for marketers.
How to Generate Leads with the Top 5 Social Media Platforms
1) Interaction (Facebook)
Facebook is highly regarded as the social media platform most internet users are on. Facebook has attracted a significant user base, and brands want to spend their ad budgets on platforms that receive the most viewership because it increases their chances of being noticed. With Facebook having about 2.91 billion users, it’s hard to top.
Facebook also takes pride in the way the platform is set up. Social media is about the interaction of everyone.
For brands, this means interacting with their target audience when they engage in shoppable posts and turning them into potential leads interested in their products and services.
As more people start to notice your brand and share your content, you should reciprocate them by commenting on their posts, sharing what they have posted about you, or thanking them for what they have done.
2) Tweet better (Twitter)
People who use Twitter are usually the first to be “in the know” and share it with others. Three in four said that Twitter users were the first people they ask when they want to learn about a topic. So, how can a brand maximize its users to market better?
The best way to gather more leads on Twitter is to become influential. With only 280 characters to communicate, Twitter allows for crisp and targeted communication, making it easier for the audience to pay attention.
So, to gather an audience that would vouch for your brand, you should study your audience and find a way to communicate your offer in a concise and direct approach.
3) Linking your website through stories (Instagram)
Users can visit your website or any other landing page by viewing your Instagram Stories. The feature is available on Instagram Stories, where including a link can convince viewers to learn more about a product or service or articles.
The link helps boost conversions on your website through appealing videos and images and redirect them to your site. The increase in traffic could potentially generate revenue.
Instagram Stories help users capture anything and everything. By utilizing this feature, brands can instill a richer story to their customers than posting it as a photo on their feed.
In addition, users don’t have to tap on a brand’s icon to go to their profile, then tap their links to head to their website. Linking your website through your Stories makes lead generation and conversion quick and simple.
4) Partner with micro-influencers (TikTok)
TikTok proves to be a viral social media platform, as it had 315 million downloads in the first quarter of 2020. Today, TikTok says that they have surpassed 1 billion users.
Its users have regarded TikTok as a place where they feel authentic and like a part of a community. TikTok is user-generated content-heavy, which means that most of the content on the app are from its users. Some users become more popular than others and are called influencers.
Influencers are individuals that have a following that trusts what they recommend. These influencers can help you reach a larger audience, generate leads, and even increase the ROI of your marketing efforts.
For TikTok, it’s best to work with micro-influencers because they usually have a better engagement rate, with about 82% of consumers being likely to act on the recommendations of a micro-influencer.
In addition, Micro-influencers build personal relationships with their followers. After all, they are fewer in number, which makes their followers more authentic and present because they feel “closer” to that influencer.
Start Generating Leads on Social Media
Social media continues to grow along with the number of its users. As marketers, it is crucial to know how to best capture your audience according to the platforms of your choice and ensure that the information you put out is relevant to them. This way, lead generation will be easier to do.
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Through insightful information, related quality content, and thorough studies of your target market, you’ll be able to gather high-quality leads for your business.