Add a spritz of luxe everyday routines, with signature fragrances, accessories, body care and mists, all available at a click.
April 2022: It’s time to upgrade summer stapes as Nykaa, India’s leading beauty & lifestyle destination, exclusively launches the much-awaited Victoria’s Secret Beauty on its platform.
Consumers will now be able to shop its signature fragrances, body care, mist collections and iconic PINK beauty collections and revel in aromatic bliss.
Complementing the fragrance assortment is the Victoria’s Secret Accessories Collection, featuring the latest styles in handbags, cosmetic cases, accessories and more.
Known globally, even before the rise of social media, Victoria’s Secret Beauty has been on the wish-list of every beauty aficionado, and it proudly touts six of the top 25 fragrances in the U.S, all available only on Nykaa.
Be it balmy afternoons or sultry evenings, it’s time to up the ante with award-winning collections such Bombshell, a timeless mix of fresh-cut peonies and afternoon sun; Tease, which is a delicious blend of White Gardenia, Black Vanilla and Anjou Pear; and Very Sexy, which leaves a bold, woody slow-burn that lingers.
The collections include a wide range of products such as fragrances, lotions, body masks, lip scrubs and glosses, all available in an array of sizes.
The Victoria’s Secret accessories have always been eagerly coveted, from the iconic pink and white tote bag to the classy and minimalistic black backpack, or even the wallets or delicate charms.
Perfect for a day at the beach or even as a getaway glam bag, the Victoria’s Secret accessories are designed to add an elegant touch of allure to any look.
Commenting on the launch, Anchit Nayar, CEO E-commerce Beauty, Nykaa said “Victoria’s Secret Beauty is an iconic, global beauty brand, with an incredible range of skincare, fragrances, and accessories. We at Nykaa have always endeavoured to bring our consumers the best the world has to offer. I look forward to a meaningful and long-term partnership between the two companies as we look to build the beauty market in India.”
“Victoria’s Secret is one of the most renowned and loved brand, with an iconic fragrance and accessories assortment. Victoria’s Secret fragrances adds luxury to every woman’s daily life.
The brand has received immense love and appreciation since the time we launched an online beauty store in India.
We are pleased to partner with an established brand like Nykaa which allows a wider audience to discover and enjoy the goodness of the brand through its offerings” says Tushar Ved, President, Major Brands India Pvt. Ltd.
Nykaa’s inventory-led business model ensures 100% authenticity while purchasing products from the platform.As part of the launch, Nykaa is introducing special offers for customers – flat 30% off on EDPs, flat 25% off on accessories and even a buy 1 get 1 free deal. Shop the collection here.
Nykaa was founded in 2012 by Indian women entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms.
Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man.
Delivering a comprehensive Omnichannel e-commerce experience, Nykaa has had over 19.3 million monthly average unique visitors, with 3,826 brands and over 2 million product SKUs available through its website and mobile applications as of March 31, 2021.
The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers.
Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts.
About Major Brands
Major Brands has been the forerunner as the premier partner in India for international brands such as Victoria’s Secret, Bath & Body Works, Aldo, Aldo Accessories, Beverly Hills Polo Club, Call it Spring, Charles & Keith, Inglot, La Senza and R&B Fashion.
Major Brands now commands a position of an anchor retailer occupying a retail space of over 50,000 sq ft, more than 110 store with 10 international brands.
Our store expansion is a result of our strong, committed long-term relationships with our brands as we provide strong marketing support, digital e-commerce, consistency, clear direction for product growth, and a true global strategy.
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