ILine Successfully Concludes High-Impact BTL Campaign in Noida, Driving Strong Engagement for AI-Powered Delivery Apps

Delhi, April 2025 – The innovative AI driven company, ILine , that focuses on last-mile logistic solutions, has successfully executed a Below-the-Line (BTL) marketing campaign in Noida.

This created substantial awareness and uptake for the recently launched ILine  Customer and ILine Pilot applications and witnessed considerable involvement from local firms, delivery partners, and end-users. 

The activation included direct engagement through the use of interactive canopy setups, assistive standees, engagement gazebo tents, and extensive ground interaction whereby staff of ILine engaged with the prospective users to download and register on the app.

This initiative also included branding for over two thousand EVs in the Delhi NCR region which further enhanced visibility and established the brand’s recognition while showcasing the company’s goal to use AI and help green the environment through sustainable logistics.

When talking about the campaign’s effect, Prakarsh Dwivedi, CEO of ILine, said “The logistics sector is indeed ready for a transformation, as shown by the overwhelming response to our BTL campaign.

We are not just launching an app; we are changing the way goods are delivered to be smarter, easier, efficient, and greener. The on-ground engagement we saw clearly supports our belief that AI and EV logistics will shape the future of last-mile delivery.’’ 

This success of the campaign marks another milestone for ILine as they seek to further automate and augment their sustainable last-mile delivery using advanced AI-powered dynamic route optimization and real-time tracking, and green mobility strategies.

After the positive feedback in Noida, ILine is preparing for its next phase of growth into other metropolitan areas, all in support of its vision of an effective and sustainable logistic ecosystem.

Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.

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