- India’s first customized Ayurvedic personal care brand, Vedix forays into customised immunity booster supplements to encourage an organic and holistic approach to self-care and immunity building
- Vedix has launched three different Detox and Gut Health supplements which are concern-specific and help in improving Lung health, Heart health, Hair health and Skin health
Hyderabad: Vedix, India’s first customized ayurvedic beauty and wellness company makes its foray into the immunity segment with the launch of its customized immunity range.
With this launch, the company aims to introduce Ayurveda-based health solutions for customers to boost their immunity in a more holistic way.
The Indian immunity industry has witnessed a surge, as people are keen to prepare and strengthen themselves in the wake of the ongoing pandemic.
The last few months have brought on a realization of the importance of preventive medicine, impacting consumption patterns, and increasing the demand for immunity boosters and preventive products.
With its new range, Vedix brings the rejuvenating and detoxifying Ayurvedic elements that help the body replenish itself, while maintaining a sound digestive system.
As per the Ayurvedic Tridosha Theory, health issues are caused due to a vitiated state of doshas in your body, leading to disruptions in internal body mechanisms.
Vedix has observed that Ayurveda can not only help in stabilizing doshas, but also boost immunity and offer other health-related benefits.
“Today, every individual across the globe needs to be in an optimum state of health. Vedix has evolved a holistic, organic range to boost the immunity of its users and provide additional protection against common ailments and infections.
Hours of extensive research and collaboration with experts, paired with the deep-rooted benefits of Ayurveda has led to the inception of this range,” says Chaitanya Nallan, Co-Founder, Vedix.
He further adds, “Our in-house scientists have delved into the world of Ayurveda to curate its benefits for those with chronic heart, lung or even skin issues.
Each of us are unique in our own way and need to be cared for differently. While mass-produced drugs and off-the-counter products may have their desired effect, our concern-specific products, bring to the forefront the profound benefits of Ayurveda and encourage a more holistic, personalized and organic approach to self-care among consumers.”
All the offerings are in capsule format and Vedix is planning to expand this range of customised supplements as well.
Customers have to go to the website and answer a series of questions related to their lifestyle, health concerns, hair, skin and other issues. All of these parameters are taken into consideration to curate a hyper-personal chart stating the right ingredients and Ayurvedic mix for each individual.
Price Range: Rs. 299 onwards
Vedix, an offering from IncNut Digital – a leading global beauty and wellness platform, was conceptualized as an answer to the tens of thousands of skincare & haircare queries and questions that the site received from women readers.
Conceptualized in mid 2018 by Chaitanya Nallan (CEO), Veerendra Shivhare (CTO), and Sangram Simha (CMO), Vedix is India’s first customized Ayurvedic personal care brand.
IncNut, Vedix’s parent company, secured a seed funding of INR fifty lakh from Venture East early in 2013. In 2018, Istyle, Japanese conglomerate brand, acquired Venture East’s stake for 28 crore.
In July 2020, SkinKraft and Vedix raised around $4M funding Series A Funding led by RPSG Ventures.