Interview: Kaivan Shah President of Aarya24KT & Indian Entrepreneur

An interview with Kaivan Shah President of Aarya24KT, Gold foil gifting products

Welcome to our insitefull interview with Mr. Kaivan shah President of Aarya24KT. In the glimmering world of gold foil gifting, Aarya24KT has carved a niche for itself under the visionary leadership of Mr. Kaivan Shah, its esteemed President. Renowned for blending traditional craftsmanship with innovative designs, Aarya24KT has revolutionized how we perceive and present gold as gifts.

Our conversation with Mr. Shah offers an exclusive peek into the journey of Aarya24KT, shedding light on the inspiration behind their exquisite collections, the challenges faced in the industry, and the future of gold gifting. Join us as we delve into the golden insights of a man who has made luxury gifting an art form.

Can you share with us the journey of Aarya24KT and how you established it as a trailblazer in the luxury gifting and decorative items industry?

Kaivan Shah: Aarya 24KT began its journey at a time when the world was facing economic challenges. Our family, with a rich background in diamond manufacturing and exports, saw an opportunity amidst this adversity. In 2009, we decided to venture into the luxury gifting and decorative items industry.

We noticed that while there were many options available in silver and gold, there was a gap for products crafted from 24kt gold foil. This sparked our vision to introduce a new category of exquisite items. Our goal wasn’t just to enter the market; it was to redefine it.

With a blend of tradition, innovation, and a commitment to excellence, Aarya 24KT emerged as a trailblazer in the industry, setting new standards for luxury gifting and decorative items

What inspired you to venture into the luxury gifting and how do you differentiate Aarya24KT from competitors?

Kaivan Shah: The reason we started Aarya24KT wasn’t just to make another thing to buy. We wanted to make a brand that stands for luxury, quality, and new ideas. We didn’t just want to sell products; we wanted to offer our customers something special, like a piece of art or a sign of luxury, all made from 24kt gold.At the beginning, we only had four designs.

These designs were about religion and decorating homes. Each product we make at Aarya24KT is made with a lot of care, using pure 24kt gold foil. This was something new and interesting to our customers.

Our special way of making these products makes them look like they’re made of solid gold, especially our Elite collection.

What strategies have you employed to maintain a competitive edge and stay ahead of market trends in the luxury segment?

Kaivan Shah: People didn’t know much about gold foil products: Our idea of making things from pure 24kt gold foil was new. We had to tell people about it and make them interested.Stores were unsure about selling our products: Stores didn’t want to sell something new and different.

They weren’t sure if customers would want it or if it would sell well.People weren’t used to the idea of giving gold foil gifts: It was strange for people to think about giving gifts made from gold foil. We had to help them see why it’s special and worth giving.

To overcome these challenges, we did a few things:

• We did a lot of marketing: We ran ads and went to events to tell people about our products.
• We made sure our products were good quality: We promised that our products wouldn’t tarnish and offered to buy them back if customers weren’t happy.
• We came up with new ways for stores to sell our products: We made special areas in stores just for our products, so stores didn’t have to take a big risk to sell them.
• We taught people about our products: We explained why our products are special and why they’re worth buying.
• We made more types of products: We made different designs so more people would like our products.
• Because of these things, we were able to overcome the challenges and become a well-known brand in the luxury gift market. Our story shows that we care about making good things and making our customers happy.

Innovation is often key in the luxury industry. How does Aarya24KT approach innovation and product development to continuously captivate customers?

Kaivan Shah: At Aarya24KT, we believe that staying ahead in the luxury industry requires constant innovation. We focus on creating unique products that captivate our customers’ attention. Our approach to innovation and product development revolves around three core principles: innovation, diversification, and strategic expansion.

Initially, we carved a niche for ourselves in the gifting and jewelry industry by introducing 24kt gold foil products, such as religious and home decor frames. This set us apart from competitors and established our brand as a pioneer in the gold foil category.

Over time, we have expanded our product range to over 900 designs, including collections like Elite and Viola, as well as home decor and tabletop items. This diversification allows us to cater to a wider audience, from individual customers seeking unique gifts to corporate clients in need of customizable options.

Our extensive distribution network, comprising over 1400 retailers across India and internationally, ensures that our products are easily accessible. We also operate more than 150 shop-in-shop franchises and have our own stores and exclusive franchise outlets across India.

Moreover, we prioritize customer assurance and satisfaction by offering a lifetime non-tarnishing guarantee and a unique buyback offer. These measures ensure that our customers trust our brand and remain loyal to us.

In essence, our commitment to innovation, diversification, and customer satisfaction enables us to continuously captivate customers in the luxury industry.

How do you ensure that Aarya24KT’s products reflect the pinnacle of craftsmanship and quality, synonymous with luxury?

1. Artisan Selection and Training: Aarya24kt selects only highly skilled artisans known for their attention to detail and dedication to perfection. These artisans undergo rigorous training to ensure they meet the brand’s high standards, blending traditional techniques with modern innovations to create unique pieces that are both timeless and contemporary.
2. Quality Materials: The brand uses only the finest materials, sourcing high-purity gold foil and premium Gold plating techniques to ensure each piece is not only beautiful but durable. Aarya24kt’s commitment to quality materials extends to every component of our products, from the core elements to the smallest decorative details, ensuring an unparalleled level of luxury.
3. Design Excellence: Aarya24kt’s design process combines artistic vision with meticulous engineering, ensuring that every product is both aesthetically striking and flawlessly constructed. Our designers work closely with artisans to ensure that each piece embodies the brand’s signature style while also pushing the boundaries of traditional luxury goods.
4. Quality Control Processes: To guarantee the highest standards of quality, Aarya24kt implements stringent quality control processes at every stage of production. Each product undergoes multiple inspections to ensure it meets our exacting requirements for craftsmanship, durability, and design.
5. Innovation and Tradition: While rooted in traditional craftsmanship, Aarya24kt also embraces innovation to enhance product quality and design. This includes investing in cutting-edge technologies and materials science to improve the longevity and aesthetic appeal of our products.
6. Customer Feedback and Continuous Improvement: Aarya24kt values the input of our customers and continuously seeks feedback to refine and improve our products. This customer-centric approach ensures that our products not only meet but exceed the expectations of those seeking luxury goods.

By focusing on these areas, Aarya24kt demonstrates its commitment to upholding the highest standards of craftsmanship and quality, making its products synonymous with luxury.

The luxury market is ever-evolving. How do you foresee the future of luxury gifting and decorative items, and what role does Aarya24KT aim to play in shaping this future?

Kaivan Shah: In the coming years, we envision the luxury gifting and decorative items market to continue evolving with changing consumer preferences and global trends. At Aarya24KT, we aim to be at the forefront of shaping this future by focusing on several key areas.

Firstly, we plan to expand our global reach by strengthening our presence in key markets like the USA, UK, Australia, Singapore, and UAE. This expansion will allow us to reach more customers and introduce them to our exquisite products.

Secondly, innovation is at the heart of our strategy. We will continuously introduce new and innovative designs and collections to stay ahead in the market and cater to the evolving tastes of our consumers.

Thirdly, enhancing the customer experience is crucial for us. We will invest in improving both our online and in-store experiences to build stronger relationships with our customers and foster brand loyalty.Furthermore, sustainable growth is a priority for us.

We are committed to adopting sustainable business practices that align with our ethical standards and contribute positively to society.Lastly, we recognize the importance of investing in our employees. By nurturing their skills and fostering their professional growth, we aim to drive the success of our company forward.

In summary, the next five years for Aarya24KT India Pvt Ltd are about growth, innovation, and strengthening our legacy in the luxury gifting and decor market, both in India and globally.

What advice would you give to aspiring entrepreneurs looking to break into the luxury industry based on your experiences with Aarya24KT?

Kaivan Shah: I suggest new entrepreneurs who want to start a luxury business should think about three things: making really good products, being genuine, and giving customers a great experience. From my work with Aarya24KT, I’ve found that having a good reputation for your brand is super important.

Pay close attention to everything, and make sure your product or service shows luxury and style in every detail. Also, really understand who you’re selling to and give them exactly what they want. Lastly, don’t give up easily – it can take a while to succeed in the luxury industry, so keep working hard even when it’s tough.

Wrapping up our enlightening conversation with Mr. Kaivan Shah, we are reminded of the passion and precision that drive Aarya24KT. His insights not only reflect the brilliance behind the brand’s luxurious offerings but also forecast a glittering future for the gold gifting industry.

With innovation at its core, Aarya24KT, under Mr. Shah’s leadership, continues to redefine elegance and luxury in gifting. As we bid goodbye, we carry with us a renewed appreciation for the art of gold gifting, inspired by a leader who believes in the power of pure joy and timeless beauty encapsulated in every piece of Aarya24KT.

Read more Success stories of Indian entrepreneurs, Women Entrepreneurs & startups stories at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn