Building a Better Social Experience: Insights from Kapil Agarwal, CEO of ‘i’

An interview with Kapil Agarwal, Founder & CEO of ‘i’, a Social Media App

In this exclusive interview, we speak with Kapil Agarwal, the visionary Founder and CEO of ‘i’, a groundbreaking social media app.

Kapil shares his insights on the app’s innovative features, its mission to enhance user connectivity, and the future of social interactions in a digital world.

How does ‘i’ leverage AI to simplify content creation for both digital natives and older generations?

Kapil Agarwal: At ‘i’, we’ve always believed that AI should make things simpler, not more complicated. That’s why we’ve built our tools to feel effortless. Whether it’s a teenager creating a fun face swap video or a grandparent trying to preserve old memories, the process is intuitive.

You don’t need any editing background. Just pick a photo or video, and our AI takes care of the rest.

We’ve also made the app easy to navigate, with visual cues and multilingual support, so users of any age can get started quickly. The idea is to make creativity accessible for everyone, no matter their comfort with technology.

What are the key AI-powered features that make ‘i’ more intuitive and inclusive across age groups?

Kapil Agarwal: We’ve built ‘i’ to feel familiar yet exciting for every generation. One of the most popular features is our real-time face swap, which works smoothly even on basic smartphones.

Then there’s our Family Tree module, which lets users build and explore their family’s digital legacy in a visual way. That really clicks with older users.

We also have a smart recommendation engine that adapts to your interests, showing you content you actually care about. And we’ve kept the interface clean, with voice cues and simple gestures, so it feels natural to use whether you’re 16 or 65.

Can you share how ‘i’ fosters digital bonding between grandparents, parents, and children on a single platform?

Kapil Agarwal:  ‘i’ is designed to be a shared space for families. We’ve seen users from different generations co-creating content in ways that are both fun and meaningful. Grandparents use our tools to bring old memories to life, like animating a black-and-white wedding photo.

Kids then remix those into creative clips or family reels. It creates this beautiful cycle of storytelling and participation.

We’ve also made it easy for families to stay connected with features like digital family trees and shared content albums. It’s not just about consuming content together, but actually making it together and that’s what brings people closer.

In what ways do i’s fan engagement and marketing tools support content creators while maintaining a family-first approach?

Kapil Agarwal: We wanted to support creators without losing the warmth and safety of a family-friendly space. So we’ve built tools that help creators grow their audience while staying in control.

They can create face swap shoutouts, collaborate with fans on themed videos, or offer exclusive content all within set boundaries. Privacy settings are easy to manage, so you can decide what’s for public view and what stays within your circle.

We’ve also built a reward system that encourages creativity, not just virality. It’s a space where you can be expressive, build a following, and still feel like you’re part of a close-knit community.

As AI continues to evolve, how do you envision i’s role in shaping the future of cross-generational social interaction?

Kapil Agarwal: I truly believe the future of social media is about meaningful connections. As AI gets better, it should help us tell better stories and preserve deeper memories.

We’re working on things like voice swaps and 3D avatars that can bring old family stories to life in a way that feels personal. Imagine a grandparent narrating their childhood in their own voice but with visuals from the past.

That’s the kind of emotional connection we’re aiming for. ‘i’ isn’t just about creating content — it’s about creating a digital identity that spans generations. We want to be the platform where memories, creativity and connection come together in one place.

As we conclude our conversation, Kapil Agarwal’s passion for redefining social media shines through. With ‘i’, he aims to create a more meaningful online experience, fostering genuine connections and empowering users. The future looks promising as ‘i’ continues to evolve and shape the landscape of social networking.

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