An interview with Karan Khurana, Founder of WishNew Wellness, a brand of nutraceutical and wellness supplements
In this exclusive interview, we speak with Karan Khurana, the visionary founder of WishNew Wellness.
With a passion for health and innovation, Karan shares his insights on the nutraceutical industry and the mission behind creating effective wellness supplements that empower individuals to lead healthier lives.
Can you share your journey into the wellness and nutritional supplement industry? What inspired you to found WishNew Wellness?
Karan Khurana: My journey into the wellness and nutritional supplement industry began with a personal quest for better health and vitality. Early in my career, I realized that while modern lifestyles offer convenience, they often come at the cost of holistic well-being.
I noticed a gap in the market for supplements that not only addressed specific health concerns but also promoted overall wellness through natural, science-backed ingredients.
This realization, combined with my passion for empowering people to lead healthier lives, inspired me to found WishNew Wellness. Our mission is to make holistic health accessible, effective, and enjoyable for everyone.
WishNew Wellness emphasizes a holistic approach to health. Can you elaborate on what this means and how it is reflected in your products?
Karan Khurana: A holistic approach means looking at health as a complete picture-mind, body, and spirit-rather than focusing on isolated symptoms.
At WishNew Wellness, this philosophy is reflected in every product we create. For example, our formulations often combine traditional Ayurvedic wisdom with modern nutritional science, ensuring that our supplements support not just physical health, but also mental clarity and emotional balance.
We believe true wellness comes from nurturing all aspects of oneself, and our products are designed to help our customers achieve just that.
Can you walk us through your product development process? How do you select ingredients and formulate your supplements?
Karan Khurana: Our product development process is both rigorous and collaborative. It starts with identifying real health needs through research and customer feedback.
We then work closely with nutritionists, herbalists, and scientists to select ingredients that are not only effective but also safe and sustainable.
Every ingredient is carefully sourced, often from trusted local suppliers, and each formulation is tested for purity, potency, and efficacy. We also prioritize transparency-our customers always know what they’re putting into their bodies.
What trends in wellness and nutrition are you most excited about, and how is WishNew Wellness positioning itself to adapt to these trends?
Karan Khurana: I’m particularly excited about the growing awareness around preventive health, personalized nutrition, and the integration of traditional wellness practices with modern science.
At WishNew Wellness, we’re actively developing products that cater to these trends-such as personalized supplement regimens and blends that support immunity, stress management, and gut health. We’re also investing in digital tools to help our customers make informed choices and track their wellness journeys.
What are your aspirations for WishNew Wellness in the next five to ten years? Are there any new products or initiatives you are particularly excited about?
Karan Khurana: Over the next five to ten years, I envision WishNew Wellness becoming a trusted household name, not just in India but globally. We’re working on expanding our product line to include more targeted solutions for different life stages and health goals.
I’m especially excited about our upcoming range of plant-based supplements and our initiative to promote wellness education through community programs and digital content. Our goal is to inspire and empower millions to take charge of their well-being.
What advice would you give to aspiring entrepreneurs looking to enter the wellness and nutritional supplement industry?
Karan Khurana: My advice would be: start with a genuine passion for wellness and a commitment to quality. The industry is evolving rapidly, and consumers are more informed than ever.
Focus on transparency, invest in research, and always put your customers’ well-being first. Be prepared to adapt and innovate, but never compromise on your core values. Most importantly, remember that true success in this field comes from making a positive impact on people’s lives.
Karan Khurana’s dedication to wellness and innovation shines through in his work with WishNew Wellness. As the brand continues to grow, his commitment to quality and holistic health inspires many, paving the way for a healthier future in the nutraceutical landscape.
Are you an
Entrepreneur or Startup? Do you have a Success Story to Share? SugerMint would like to share your success story. We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories
|
Read Success story of Indian entrepreneurs & startups at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn