AECC’s Journey to Market Leadership in International Education

An interview with Karan Sharma, Head- Marketing at AECC, a leading study abroad consultant

In the dynamic world of study abroad consulting, Karan Sharma, Head of Marketing at AECC, has emerged as a transformative force. With a keen understanding of global education trends, he has successfully crafted strategies that resonate with aspiring students.

In this conversation, Karan shares his insights on the evolving landscape of international education and the innovative marketing approaches that have positioned AECC as a leader in the field.

What inspired you to join AECC, and what has been your journey within the organization?

Karan Sharma: AECC’s dedication to helping students reach their global goals has always motivated me. I joined the organization in 2021 and felt drawn to the team’s enthusiasm and commitment right away.

In the last four years, I’ve seen up close how we make a difference in our students’ lives. We guide them through applying and help them adjust to a new culture. Being part of their journey gives me a sense of fulfillment.

Can you elaborate on some of the innovative features of your platform that are revolutionizing the enrollment process?

Karan Sharma: In 2019, we started DIH – Digital Innovation Hub, which aimed to cause a revolution in the student journey.

By combining tech innovation, product development, marketing, and data analytics, we’ve made our operations smoother, boosted productivity, and achieved great outcomes. DIH has helped us make smarter choices, tailor our marketing, and give students a top-notch experience.

In what ways do you believe AECC’s platform enhances the efficiency of the study abroad enrollment process for students?

Karan Sharma: AECC distinguishes itself through a unique blend of expertise, personalized support, and a global network. Our staff has more than 100 years of combined experience in international education, so we can give you expert advice that fits student’s specific needs.

Having seasoned pros like Daryl Fong, our COO,  on board helps us achieve our goals and stay up to date with what’s new and what works best in our field.

We offer personalized guidance and support, ensuring students have the resources and connections needed for success. With 58 offices around the globe, we offer local support while keeping a big-picture view.

This lets us help students from varied backgrounds and give them the resources and connections they need to succeed.

What challenges do students typically face in the study abroad enrollment process, and how does AECC address these challenges?

Karan Sharma: Here’s a breakdown of how AECC helps students overcome common challenges:

Addressing the issue of selecting the best destination and course: We offer individual advice and recommendations depending on the students’ preferences, professional ambitions and academic history. Our team of experts assist the students in looking for programs , universities & destinations that fit their dreams.

Making sense of the application process: We offers comprehensive guidance and support throughout the application process.

Our team provides step-by-step instructions on how to prepare your application, write effective essays, secure strong letters of recommendation, and ace your interview. Additionally, we assist with visa applications and related documentation, ensuring a smooth and efficient process.

Securing funding: We help students explore various funding options, including scholarships, loans, and grants.

Our team of financial experts can provide guidance on the best options for each student and assist with the application process.

How does AECC ensure that students receive personalized support throughout their study abroad journey?

Karan Sharma: We believe that every student’s study abroad journey is unique. That’s why we offer personalized recommendations tailored to your specific needs and goals.

Our counselors work closely with students to identify the best course, university, and destination for their academic and personal growth.

Our systems maps consultants to the students with the algorithm that has been developed and the same consultants stays throughout the journey of the student (Counseling, Application Filing, Arranging Offer Letters , Visa Filing & Pre-Departures).

What plans does AECC have to expand its services or enhance its platform further?

Karan Sharma: AECC plans to expand its reach to support hundreds of thousands of students in the coming years, extending its services beyond Tier 1 cities to include Tier 2, 3, and 4 regions in India.

To adapt to evolving market trends and challenges, AECC will continue to diversify its portfolio, invest in technology, build stronger partnerships, and leverage its expertise in providing personalized guidance and support to students.

By focusing on these areas, AECC aims to further strengthen its position as a leading study abroad consultancy and help more students achieve their dreams.

What advice would you give to students considering studying abroad but feeling overwhelmed by the process?

Karan Sharma: Remember, the journey is just as important as the destination. Studying abroad is an exciting adventure, and it’s okay to feel a bit unsure at times.

To make the process less overwhelming, start early, break it down into smaller steps, seek guidance from a study abroad advisor, research thoroughly, prioritize your goals, don’t hesitate to ask questions and stay organized.

As our discussion with Karan Sharma wraps up, it’s evident that his visionary marketing strategies are reshaping the future of study abroad consulting.

His passion for empowering students and commitment to excellence highlight the vital role of effective marketing in navigating global education. Karan’s insights inspire both aspiring marketers and students seeking to broaden their horizons.

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