Interview with Kaushik Das, CEO & Founder of AAONXT, Eastern India’s premier OTT platform
Kaushik Das is a visionary entrepreneur and the CEO & Founder of AAONXT, Eastern India’s premier over-the-top (OTT) platform.
With a deep passion for technology and a keen understanding of the entertainment industry, Kaushik has played a pivotal role in revolutionizing the way people in Eastern India consume digital content.
AAONXT offers an extensive library of movies, TV shows, web series, documentaries, and other digital content, spanning various genres and languages.
From mainstream blockbusters to independent films and regional content, AAONXT strives to provide a rich and inclusive viewing experience to its audience.
Kaushik Das’s innovative approach to content curation and distribution has earned him accolades and recognition in the industry.
Under his guidance, AAONXT has secured partnerships with major production houses and studios, ensuring a steady flow of high-quality content for its subscribers.
The platform’s user-friendly interface, personalized recommendations, and seamless streaming experience have garnered a loyal and growing user base.
Through his entrepreneurial journey with AAONXT, Kaushik Das has not only transformed the entertainment landscape in Eastern India but has also inspired a new generation of digital content creators and entrepreneurs.
His relentless pursuit of excellence, commitment to regional storytelling, and dedication to delivering an unparalleled viewing experience have cemented his position as a visionary leader in the OTT industry.
Can you provide an overview of AAONXT and its unique value proposition in the OTT market? How does AAONXT differentiate itself from other OTT platforms available in the market?
Kaushik Das: AAONXT is one of Eastern India’s leading OTT platform that aims to bring together original and indigenous regional Odia and Bengali content for audiences worldwide.
Our unique value proposition lies in our dedication to showcasing the rich culture, tradition, and literature of Odisha.
We differentiate ourselves by curating a diverse range of content, including web series, feature films, documentaries, short films from around the world, and even a collection of classic and original Odia songs.
What sets us apart is our commitment to catering to the specific needs and preferences of the East Indian audience, providing them with a platform that resonates with their language, culture, and storytelling heritage.
What specific features or services does AAONXT offer that cater to the needs and preferences of the East Indian audience?
Kaushik Das: AAONXT understands the importance of catering to the specific needs and preferences of the audience from this part of the country.
We are also appreciated by language agnostic audiences from across the world, who want to watch original and authentic content.
We offer a personal subscription plan that allows members to access content streamed over the internet, making it compatible with all devices and software.
Our platform’s unique features include the ability to flip through trailers to choose what to watch, personalized content recommendations based on geographical location, 24/7 unlimited HD streaming and downloading, customizable membership plans, and the convenience of offline video viewing.
These features ensure that viewers can enjoy their favorite regional content anytime, anywhere, and in a manner that aligns with their preferences.
Could you share some insights into the growth and adoption of regional OTT platforms in the East Indian market?
Kaushik Das: The growth and adoption of regional OTT platforms in the eastern market have been remarkable. As the accessibility of internet services and digital infrastructure improves, there has been a significant surge in the consumption of regional content.
Viewers are increasingly seeking out content that resonates with their language, culture, and traditions. Regional OTT platforms like AAONXT have played a pivotal role in fulfilling this demand, providing a dedicated platform that showcases high-quality regional content.
The availability of regional content on OTT platforms has empowered local storytellers and filmmakers, fostering a vibrant ecosystem of regional content production and consumption.
What are the key challenges and opportunities you have encountered while establishing AAONXT in the competitive OTT landscape?
Kaushik Das: Establishing AAONXT in the competitive OTT landscape has come with its own set of challenges and opportunities.
One of the key challenges has been breaking through the clutter and gaining recognition amidst the presence of larger national and international OTT platforms.
However, this challenge has also presented an opportunity for us to leverage the unique value of regional content and create a niche for ourselves.
By focusing on the rich heritage of Odisha and West Bengal’s filmmaking and delivering content that resonates with the local audience, we have been able to differentiate ourselves and build a loyal viewer base.
Additionally, partnerships with regional content creators, strategic marketing initiatives, and continuous innovation have helped us navigate the competitive landscape and seize opportunities for growth.
How does AAONXT curate its content library to ensure a diverse range of offerings for its viewers?
Kaushik Das: AAONXT places great emphasis on curating a diverse range of offerings to cater to the varied interests of its viewers.
We collaborate with a wide network of regional content creators, filmmakers, and production houses to source compelling content across different genres.
Our team meticulously evaluates content based on its quality, uniqueness, and ability to resonate with our target audience.
By actively seeking out original and indigenous regional Odia content, as well as selecting engaging content from across the globe, we ensure that our content library offers a rich and eclectic mix of web series, feature films, documentaries, short films, and music, providing something for everyone.
As the CEO and Founder of AAONXT, what is your vision for the future of the OTT industry, particularly in the East Indian market?
Kaushik Das: My vision for the future of the OTT industry, particularly in the Eastern India market, is one of immense growth and potential.
The OTT industry has already witnessed a significant shift in consumer preferences, with audiences increasingly gravitating towards personalized and regional content.
In the East Indian market, there is a rich tapestry of stories, traditions, and languages waiting to be explored.
I envision the OTT industry evolving to become a powerhouse of regional content, providing a platform for local storytellers to showcase their talent, while also creating opportunities for collaboration and cross-cultural exchange.
AAONXT aims to lead this transformation by continuously pushing the boundaries of regional content and establishing new benchmarks for excellence.
Can you provide any insights into AAONXT’s plans for expansion, content partnerships, or new features that viewers can look forward to?
Kaushik Das: AAONXT is committed to expanding its reach and offering viewers an even more enriching experience.
We have exciting plans for content partnerships with renowned filmmakers, production houses, and regional content creators to bring diverse and compelling stories to our platform.
We are actively exploring collaborations with industry experts to enhance the quality of our offerings and introduce innovative features that enhance the viewer experience.
Our goal is to continually surprise and engage our viewers with fresh and groundbreaking content while ensuring that AAONXT remains the go-to platform for regional content enthusiasts. Stay tuned for exciting announcements in the near future!
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