Kaveri, a linen clothing brand unveils #LovebeginswithMom Campaign for Mother’s Day

Kaveri Mothers Day Campaign

–  A reminder to cherish life’s most precious gift – MOM  –

India, 2024: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom.

The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

In the heartfelt campaign video, Kaveri Lalchand, the founder and CEO of KAVERI, shares, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up.

I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything.

Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer.

As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

For more information about the Campaign, please visit:- https://www.youtube.com/watch?v=VeCGyd_Lxyo

About KAVERI:-

We are India’s only all-linen clothing brand, using only the purest linen fabrics. We are inspired by the natural beauty, texture, drape, and history of the glorious fabric. We believe that good design is a result of paying attention to what women want and need. We believe in slow fashion; we love everything handmade.

It is all about trans-seasonal, easy-to-wear clothing. It’s about pieces you want to touch and pieces you want to wear every day. Contemporary designs flow and drape over the body in interesting and flattering silhouettes that change the way you think and feel about yourself, resulting in a look that is both powerful and whimsical and always effortlessly stylish.

Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.

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